本集John聊邀請到聚點咖啡創辦人艾玓 & 咖啡師 Ivan，一起來聊聊他們的創意歷程。他們雖有都體育運動背景，卻進入到咖啡產業。對談內容從創業的最初發想、品牌理念的形塑（強調「人與人的連結」），一路談到開業過程面臨的各種挑戰，如行政庶務與稅務問題。創辦人及其夥伴（具認證資格的咖啡專家）也介紹他們多元的咖啡產品，包括不同配方與處理法，如日曬與水洗，並說明這些風味特性如何滿足不同偏好。兩人分享的行銷策略以線上銷售為主，並結合在體育賽事的現場推廣；同時強調重內容勝於過度包裝，並提倡支持在地生產者。 This podcast episode features an interview with the founder of "Judian Coffee," who, despite a background in sports, transitioned into the coffee industry. The discussion explores the entrepreneurial journey, from the initial idea and the development of the brand's philosophy—emphasizing human connection—to the challenges faced in establishing a business, such as administrative tasks and tax issues. The founder and his partner, a certified coffee expert, discuss their diverse range of coffee products, including various blends and processing methods like sun-dried and washed, and how these different characteristics appeal to varied preferences. They also share their marketing strategy, which focuses on online sales and promotional events at sports competitions, while emphasizing the importance of quality content over excessive packaging and advocating for supporting local producers. -- Hosting provided by SoundOn