In this Freelancer Debrief episode, I’m breaking down exactly what’s been happening behind the scenes in my business over the past couple of weeks. I walk you through the brands I’m currently working with, the types of content I’m creating, and what’s changing in my client lineup. I also dig into the two client “buckets” I’ve identified in my business. Plus, I share a peek into the warm-pitching system I teach inside Pitch & Prosper and how I’m currently using it myself to expand my network. I talk through my LinkedIn connection strategy, the little experiment I’m running around sending messages with connection requests, and some early wins from students putting the system into action.

In this episode, I break down exactly what I’d do if I were a freelancer struggling with inconsistent income and craving more stability. This topic has come up again and again in my mentoring sessions lately, especially among freelancers who are wildly talented but stuck in a cycle of one-off projects, feast-or-famine income, and constantly starting from scratch. I walk through the real process I’m using right now with one of my mentees, from mapping the last 12–24 months of client work to uncover hidden patterns, to building simple “client buckets” that help you identify where the ongoing work really is. I also share how I would generate a warm list of 50–100 potential prospects, reactivate former clients, and start outreach in a way that feels natural, human, and low-pressure (no awkward sliding into DMs or cold pitching strangers).

In this fortnight’s debrief, I chat about my freelancing retreat in Morocco, how it helped me shake off a creative rut, and why I’m leaning back into the kind of work that actually lights me up. I also share a little behind-the-scenes story about a client and AI (and why I’m still firmly team “human craft”), plus some good news about client renewals and the mentoring sessions I’ve been running. If you’ve been feeling a bit flat with work or questioning what you want your next chapter to look like, this one’s a cosy catch-up with lots of reflection and gentle momentum.

In this episode, I’m breaking down the two phases every freelancer cycles through: seeking work and maintenance mode. I’ll walk you through the lean system I use when I need clients fast, plus what to do once you’re fully booked to keep your network warm. This is the exact rhythm that’s helped me stay consistently booked without constant pitching or panic.

This week on It’s Fine, I’m a Freelancer, I’m kicking off a brand new segment: the Weekly Freelance Debrief. It's a short, behind-the-scenes breakdown of what I’ve been working on, the lessons I’ve learned, and the little highs and lows of freelance life, a bit like my Friday newsletter, but in podcast form. In this first debrief (covering Sept 22–26), I talk about: Starting a new project with an existing client and why first pieces always make me nervous Writing proposals (and how I keep them super simple with three pricing tiers) A dream discovery call with a brand in the creator economy The frustration of clients delaying briefs—and how I handle it Money audits, financial advisor chats, and keeping business expenses in check Mentoring demand in the Freelance Magic community and a new done-for-you service I’m testing I also share a reminder that you never know who’s watching your content, and how one LinkedIn connection turned into an exciting new client opportunity. If you want a real, unfiltered look into my freelance week (and hopefully some tips you can use in your own business), tune in!

In this episode, I’m unpacking the Metro article that shared my income as a freelance writer (yes, the one with the headline about me earning £232,000 a year). Divulging those numbers was both terrifying and empowering, and I’m sharing why I said yes to the interview, how it felt to have my business laid out in a national newspaper, and the waves of comments (supportive, skeptical, and everything in between) that followed. I’ll walk you through the assumptions people made about my success, the realities behind those income figures, and what the conversation revealed about freelancing stereotypes, privilege, AI, and the industries we work in. Most importantly, I’ll share the lessons I’ve learned about transparency, resilience, and why I believe we need to talk more openly about success in freelancing. If you’ve ever read someone else’s income breakdown and thought, that could never be me, this episode is especially for you.

In this episode, I dive into a question that came up after a Reddit thread about me: what do high-earning freelancers do differently?  I share my own journey, from charging £20 per piece on Upwork and working 14-hour days, to now running a six-figure freelance business. The shifts that made the biggest difference weren’t about becoming three times “better” at writing. They were about how I positioned myself (moving from task-taker to strategic partner), how I built and nurtured long-term relationships, and how I consistently showed up online to stay visible. I also talk honestly about timing, privilege, and the cyclical nature of freelancing, because those play a role too. I’ve had quiet inboxes, lost anchor clients, and gone through tough patches, just like everyone else. If you’ve ever wondered why some freelancers seem to be making three times more than you, this episode will remind you that it’s less about raw talent and more about building an ecosystem around your work. 

In this episode, I want to have an honest conversation about something I’ve been noticing in the freelance world: the growing gap between freelancers who are thriving and those who are struggling. I’ll dive into why this divide exists, the psychological impact it can have, and what we can do (both as individuals and as a community) to bridge it.   We’ll explore:   Why freelancing feels harder than ever for some people right now What’s helping certain freelancers thrive even in the same economy The disconnect (and sometimes tension) between these two groups How both sides can approach things with more empathy, honesty, and support

I’m diving into something I’ve been thinking about for months: is niching down still the smartest move for freelancers, or has it become our Achilles heel? With AI evolving fast and creative work becoming increasingly commodified, I'm seeing more freelancers get replaced, undercut, or overlooked. So today, I unpack what I’m calling The Great Skill Reset, a.k.a. a shift that’s changing how clients hire, what they value, and what it means to be a resilient freelancer in 2025. I talk about: Why old-school niching advice doesn’t quite hold up anymore The rise of "contextual intelligence" and consultative creatives How to future-proof your freelance business without becoming a jack-of-all-trades Why outcomes > outputs (and how to reposition yourself accordingly) For 70% off FreshBooks, go to freshbooks.com/pricing-offer

When I first started freelancing, I genuinely thought being great at my craft was enough. But in today’s landscape? That’s just the beginning. In this episode, I’m unpacking what it really takes to thrive as a freelancer in 2025, and why just having skills no longer cuts it. Thanks to AI, increased competition, and the rise of personal brands, we’re expected to be so much more than service providers. We’re marketers, strategists, community builders, and content creators... often all at once. I’ll share how this shift has changed the way we work, what it means for our identities, and how to show up in a way that feels sustainable and real. If you’ve ever felt the pressure to “do more” just to stay relevant, or you’re wondering how to stand out without selling out, this one’s for you. For 70% off FreshBooks, go to freshbooks.com/pricing-offer

In this episode of It's Fine, I'm a Freelancer, I'm diving into client retainers—what they are, how they can stabilise your freelance income, and why they’ve been such a game-changer for my business. I share practical tips for turning one-off projects into long-term relationships, setting boundaries that actually work, and structuring retainers that make sense for both you and your client. If you're tired of the feast-or-famine cycle and want to build a more predictable, sustainable freelance business, this one’s for you. For 70% off FreshBooks, go to freshbooks.com/pricing-offer

In this episode, I'm getting real about something that’s completely changed my freelance career: building a personal brand. I’m not talking about cheesy Instagram grids or shouting into the LinkedIn void, I’m talking about showing up online in a way that feels genuine, that helps you connect with the right clients, and that turns your presence into one of your biggest business assets. I share how I went from £20 gigs on Upwork to £850+ blog posts for top-tier clients, how I built a six-figure business a team, and how you can start shaping your own personal brand (without the cringe). For 70% off FreshBooks, go to freshbooks.com/pricing-offer

In this episode, I dive into how freelancers can start thinking more like a product studio to build a more sustainable, less burnout-y business. I share how I’ve shifted from being a traditional service provider to creating an ecosystem of offers (including productised services and digital products) that support my clients and my creativity. If you’re tired of the feast-or-famine cycle, constantly pitching, or reinventing the wheel with every project, this one’s for you. Go to freshbooks.com/pricing-offer to get 70% off FreshBooks.  

AI: terrifying dystopian nightmare or helpful assistant? In this episode, I dive headfirst into one of the biggest questions freelancers are facing right now—what does the rise of AI mean for our careers? If you've been feeling a bit blah about freelancing in 2025, you're not alone. I share my own experiences with shifting client demand, fewer inquiries, and the existential weirdness that comes with wondering if robots are coming for your job. But instead of doomscrolling, I'm reframing the narrative. You’ll hear: Why AI isn’t the enemy (and why your creativity is safe) How brands are actually thinking about AI Smart ways to use AI to speed up your boring tasks A refreshing reminder that human connection still matters (a lot) Whether you're resisting AI, dabbling with it, or deep in the experimentation phase, this episode is a real-talk, no-fluff pep talk for freelancers navigating this weird, changing landscape. Spoiler: it's not the end of freelancing—but it is time to evolve. Go to freshbooks.com/pricing-offer to get 70% off FreshBooks. 

In this episode, I tackle the crucial but often overlooked topic of working less while maintaining income and job satisfaction. Drawing from my personal journey, I share how I transitioned from working 12-14 hour days on content mill pieces to a more sustainable 20-hour workweek with higher-quality clients. I also share practical strategies like the "Joy Audit" to help freelancers identify fulfilling projects, and offer actionable advice on gradually phasing out draining work while maintaining financial stability. I share daily tips on LinkedIn, Instagram, and TikTok, and weekly advice in my Friday Freelance Tips newsletter.  LinkedIn: https://www.linkedin.com/in/lizzie-davey-4a85b575/  Instagram: https://www.instagram.com/freelancemagic.co/ TikTok: https://www.tiktok.com/@freelancemagic Newsletter: https://freelancemagic.co/fridaytips-newsletter 

Okay, the last couple of years have been wild in the freelancing world. We're contending with budget cuts, AI, and more competition than ever. So how can you make sure you're business is weather-proofed against all of these things? In this episode, I share some tactics you can put in place to make sure your freelance business stands the test of time.  I share daily tips on LinkedIn, Instagram, and TikTok, and weekly advice in my Friday Freelance Tips newsletter.  LinkedIn: https://www.linkedin.com/in/lizzie-davey-4a85b575/  Instagram: https://www.instagram.com/freelancemagic.co/ TikTok: https://www.tiktok.com/@freelancemagic Newsletter: https://freelancemagic.co/fridaytips-newsletter 

Tired of sending cold pitches that get ignored? You’re not alone. In this episode, I unpack why cold pitching is falling flat in today’s freelance market and what’s working instead. I’ll explore the power of warm pitching, how to build genuine relationships with potential clients, and strategies to create a pitching ecosystem that brings work to you.

As a writer who loves the creative process, I've watched AI transform our industry with mixed feelings. In this episode, I tackle the elephant in the room: Are we becoming too dependent on AI for tasks we used to do ourselves? Join me for an honest look at how AI is changing freelance writing, and whether it's making us better professionals or just faster ones. Newsletter: freelancemagic.co/fridaytips-newsletter Instagram + TikTok: freelancemagic.co

Maintaining a full workload and a consistent income is one of the hardest things about freelancing.  In this episode, I share why it's important to work towards a consistent workload and some key strategies you can use to get there. Get your notebook out because this one is full of practical goodies!  X: @lizziedavey LinkedIn: Lizzie Davey Freelancemagic.co 

When I started freelancing 10 years ago, social media was basically brand new and wasn't a part of my promotion strategy. Today, it's almost a necessity for freelancers to be on Instagram, LinkedIn, TikTok, and Facebook--but is this causing issues in the freelancing world? I discuss the pros and cons of social media in freelancing and how it's impacted the landscape.