This special episode explores hotel strategy with Sophie Cornelisse, Director of Luxury Strategy for IHG Hotels and Resorts.
Emergency plans form a vital part of any event, despite the hope that they will never actually be needed. In this episode, I explore emergency planning with Andy Wapling, Regional Head of Emergency Preparedness, Resilience and Response for NHS England, and Special Inspector Alex Davies of the Metropolitan Police Service.
Getting permission for your event can be a complex and time-consuming process. In this episode, we explore the variety of different permissions you might need with Katherine Eaton, Special Projects Lead for Westminster City Council. As well as the process of seeking permission, we consider the different stakeholders you need to work with and some of the ways you can coordinate the key people involved.
This episode explores the role of marketing and PR in events with the author of Events Marketing Management: A consumer perspective, Ivna Reic, and independent marketing practitioner Madeline Edmonds-Brown. During our conversation, we consider the relationship between the event plan and the marketing plan, the role of digital versus traditional channels, how PR can be used as part of marketing, and the nature of influencers as a marketing tool.
This episode explores taking an event from a brief to real life with two experienced Jack Morton Worldwide Executive Producers. Emma Wilson and Cat Fortune take us through the process of building an event from an idea to execution and beyond. They share the importance of team casting, the skills that make them effective, and how to make sure events stay on budget.
This episode explores the event bidding process and managing client relationships with Caspar Mason, Creative Strategy Director, and Caroline Wurfbain, Head of Client Relationships, from Jack Morton Worldwide. Caspar and Caroline share more than two decades of experience working for one of the most successful brand experience agencies in the world.
In this episode of It's All In The Plan, I talk to Richard Salter, Scrum Master for The Lego Group about the Agile management methodology.
Episode 3 comes out on 26th October - remember to subscribe to be notified.
In this episode, we speak to Ann Bedford, Head of Event Planning and Delivery for St John Ambulance, the country's leading event medical provider. Ann talks about her experience in planning the medical provision for over 20,000 events every year.
