It's a Profitable Life

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Ronit Enos

11 episodes

1 day ago

What happens when the thing you built to give you freedom starts to take it away? In this episode of It’s A Profitable Life, hosts Ronit Enos and Nicole Baldwin sit down with Shelley North, Founder and CEO of Glow Beauty Boutique, to explore what it really means to lead with purpose, build with precision, and protect your peace while scaling a seven-figure business. Shelley’s story is one of resilience and transformation—from working full-time while earning her degree, to surviving cancer, ...

Entrepreneurship

Business

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Entrepreneurship

Business

Episodes (11/11)

It's a Profitable Life

Lead With Purpose and Still Protect Your Peace | Shelley North, Mentor & Owner

2 weeks ago

1 hour 1 minute

It's a Profitable Life

You Can’t Fix What You Don’t Measure

You Can’t Fix What You Don’t MeasureEvery successful salon, spa, or medspa owner eventually realizes that growth isn’t a guessing game—it’s a data game. In this episode of It’s A Profitable Life, Ronit Enos and Nicole Baldwin sit down with Tim Howard, Chief Innovation Officer and Founder of Vish, and Joe Difalco, VP of Strategic Relationships at Phorest, to uncover how the smartest salons are scaling profit through technology, transparency, and teamwork. This conversation is a masterclass in ...

3 weeks ago

1 hour 1 minute

It's a Profitable Life

Why Every Entrepreneur Needs an Exit Plan First

Why Every Entrepreneur Needs an Exit Plan First on It’s A Profitable Life with Michael Cole Every entrepreneur reaches a breaking point—the moment when drive meets exhaustion and you realize your business can’t depend on you forever. In this episode, Michael Cole shares how he went from Navy veteran to first-time barbershop owner to financial planner for beauty professionals—and what he learned about building a business that works for you, not the other way around. Michael’s story is ab...

1 month ago

53 minutes

It's a Profitable Life

Build a Beauty Business That Love You Back

Every entrepreneur reaches a breaking point—the moment when ambition meets exhaustion. In this episode, Leslie Perry shares how she went from running a one-woman bridal makeup business to becoming an executive leader at the Professional Beauty Association (PBA). Leslie’s story is one of resilience, self-discovery, and redefining what it means to build a business that loves you back. She opens up about the struggles of being a “team of one,” the lessons learned from burnout, and how community ...

1 month ago

48 minutes

It's a Profitable Life

Episode 6: Protect Your Vision Or Lose Your Business with Carmin Black

She started with just $200, grew a mission-driven jewelry brand into Nordstrom stores nationwide, and gave away more than 3 million meals to children in need. But after 16 years, Carmin Black faced devastating setbacks that forced her to shut it all down. In this episode of It’s a Profitable Life, Carmin shares the unfiltered truth about building, scaling, and walking away from a company she poured her life into. From supply chain failures to leadership lessons to the hidden revenue strategy...

1 month ago

58 minutes

It's a Profitable Life

Words That Actually Convert | Guest Llacey Simmons

In this heartfelt and high-energy episode of It’s a Profitable Life, Ronit is joined by copywriting powerhouse, curriculum architect, and brand whisperer Lacey Simmons. With years of experience helping 7- and 8-figure brands articulate their voice and vision, Lacey shares her journey from instructional design to marketing mastery—and how she helps entrepreneurs transform raw ideas into irresistible, profitable content. Thank you to our Sponsors!!! Vish: https://getvish.com/ Phorest: https:/...

2 months ago

37 minutes

It's a Profitable Life

Building Your A-Team (The Right Way!) Guest Rhamy Alejeal

In this special episode of It’s a Profitable Life, Ronit & Nicole are joined by longtime friend, HR expert, and serial entrepreneur Rhamy Alejeal—the founder of People Processes. Rami shares how he and his wife built their HR business from the ground up, starting at just 22 years old. His story is one of endurance, innovation, and seeing opportunity in crisis. This episode is part laughter, part strategy—and all heart. Thank you to our Sponsors!!! Vish: https://getvish.com/ Phorest: htt...

2 months ago

47 minutes

It's a Profitable Life

When Partnership Fails But Vision Wins $$$$$ | Guests Stacey & Brandie

Welcome to It’s a Profitable Life, where today we have Brandie and Stacey, the dynamic duo behind Steel Blade Men’s Salon in Albuquerque, New Mexico. They share their journey running a successful men’s grooming specialty salon, including how they manage their finances with the Profit First system—distributing 50% of profits to owners and reinvesting the rest back into their business growth. If you’re looking to learn how to scale a men’s salon or just want some honest, inspiring entrepreneur...

2 months ago

33 minutes

It's a Profitable Life

Beauty Bosses, Know Your Worth!!! Guest "The Balaylama" Candy Shaw

In this inspiring episode, host Ronit Enos sits down with industry icon Candy Shaw—aka the “Balay Lama”—to talk about the highs, lows, and defining moments of building her beauty empire. From growing up in a family salon to founding Sunlights Balayage and shaping the future of hair education, Candy opens up about the emotional cost of entrepreneurship, the power of independence, and how she learned to trust her instincts in the face of adversity. If you’ve ever questioned whether you’re enoug...

3 months ago

53 minutes

It's a Profitable Life

BOLD Entrepreneurship & Starting Over | Guests Ted Gibson & Jason Backe

In this lively and heartfelt episode of It’s a Profitable Life, Ronit & Nicole reconnect with beauty industry power couple Ted Gibson and Jason Backe. With over 30 years together, this dynamic duo has weathered every high and low of entrepreneurship, from launching brands and reinventing business models to rethinking wellness in beauty. Get ready for real talk, uncontrollable laughter, and a deep dive into the mission behind their latest venture: Ted Gibson Beauty Wellness Science. Whethe...

3 months ago

1 hour 2 minutes

It's a Profitable Life

Why I Chose the Name "It's a Profitable Life"

Success doesn’t come without failure, and this podcast is here to share the REAL journey—so you can learn, grow, and build your own profitable life. ✨ If you're a Salon, Spa, or Med Spa owner looking for real, unfiltered insights into building a successful business, you’re in the right place! This show is all about the good, the bad, and the ugly of the entrepreneurial journey. ✨ What to Expect: ✔️ Real stories from industry experts & business owners ✔️ No fluff—just raw, honest convers...

7 months ago

1 minute