In this episode of Investor 1-on-1, we sit down with Michael Roeder—co-founder of Granite Towers Equity Group, a multifamily investment firm that has helped hundreds of passive investors build long-term wealth through carefully selected apartment syndications.Michael’s journey began with a passion for financial freedom and a deep dive into real estate investing while balancing a W2 job. Today, Granite Towers has over $300 million in assets under management and a reputation for disciplined underwriting, investor-first communication, and strong returns—like one recent deal that delivered a 103% annual return over a three-year period.In this conversation, Michael shares how he chooses which markets to enter, why multifamily remains a strong asset class in today’s shifting economy, and how everyday investors can tap into tax-advantaged returns using their IRAs and 401(k)s. He also unpacks Granite Towers’ investment philosophy, deal sourcing strategies, and the #1 thing every passive investor should understand before wiring their first $50K.If you're curious about multifamily investing, passive income, or building wealth without the day-to-day grind of property management, this is a must-watch.Timestamps:01:03-3:50 Lets start with your personal journey, how what got you in the industry and What’s the story behind Granite Towers—why did you start it? 3:52-05:49 How do you choose which markets to invest in? 05:50-07:07 What kind of return structure do you offer investors—and why? 07:08-8:43 What’s one deal you’ve done that best represents your investing philosophy? 08:44-11:10 How do you see multifamily performance evolving over the next 12–24 months? And why multifamily?11:11-12:21 How can individuals and investors use their retirement funds (IRAs, 401ks) to invest in your deals? 12:22-13:40 What’s the #1 thing passive investors should understand before placing their first $50K? 13:41-17:01 Are there certain types of deals or markets you’re avoiding right now? 17:03- 17:54 How are you guys finding deals?17:55-end What’s a hard lesson you learned early in your investing career that you would like to share with our investors? 🔔 Subscribe for more insights from top real estate investors across the country!Connect with Michael:https://www.linkedin.com/in/mike-roeder-6a...https://www.granitetowersequitygroup.com/teamConnect with us and stay updated:https://linktr.ee/motivatedsellersReady for off-market deals?👉 Get started at MotivatedSellers.com