What happens when heart and strategy meet?
In this inspiring conversation, we sit down with a Humane Marketing Advocate and Conscious Business Coach who’s redefining what it means to market with integrity.
Together, we explore how to build a business that feels aligned, authentic, and human, without the pressure, the “shoulds,” or the sleazy sales tactics.
You’ll hear the story of a self-described hippie turned marketer who discovered that success doesn’t come from hustling harder, but from showing up as your true self.
From her “seven Ps of humane marketing” to her idea of the “new business intimacy,” this conversation invites you to see marketing as a natural extension of who you are, not something you have to force.
If you’ve ever felt that marketing drains your energy or pulls you away from your purpose, this episode will remind you that there’s another way, a kinder, more connected way, to do business.
Tune in to discover how to market like a human, lead with your values, and bring more life into your business.
Sarah Santacroce is a Humane Marketing Advocate, Hippie turned Conscious Business & Marketing Coach
Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.
Today, Sarah Santacroce is a conscious leader in the Humane Marketing & Business space.
With almost 20 years of experience in marketing, entrepreneurship, and coaching, she has supported changemakers from around the world through workshops, programs, and her signature Conscious Business Coaching. Trained in the Art of Holding Space and Participatory Leadership, Sarah brings deep presence, real-world insights, and a gentle but honest lens to everything she offers.
She’s the author of Marketing Like We’re Human, Selling Like We’re Human and Business Like We’re Human, three books that reimagine business development as a path of connection, trust, and shared humanity.
Sarah’s work weaves together strategy and soul, empowering conscious entrepreneurs to show up bravely — and create the change they're here to lead.
You can find out more about Sarah here:
One Page Marketing Plan: https://humane.marketing/one-page-marketing-plan/
Website: https://www.humane.marketing
LinkedIn: https://www.linkedin.com/in/sarahsantacroce/
Podcast: http://www.humane.marketing/podcast