Into the VOiD: A Friendly Guide to Digital Marketing

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VOiD Applications

6 episodes

4 months ago

In this episode of Into the VOiD and a first for the Pod! Neil and Chris are joined by their first guest, Chris Leggett from Osborn Communications, to unpack how your website’s News Section can drive long-term success. 👤 Guest Networks 🤝 https://osbornpr.com/ https://www.linkedin.com/in/chris-leggett-osborncomms/ https://www.linkedin.com/company/osborn-pr/ 🖥️ Need your website audited? We offer free audits to assess your site’s performance in speed, relevancy for SEO, and design. Get your a...

Marketing

Business

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Marketing

Business

Episodes (6/6)

Into the VOiD: A Friendly Guide to Digital Marketing

Leveraging Your News Section for Growth and Engagement with Chris Leggett | Ep.6

4 months ago

1 hour 12 minutes

Into the VOiD: A Friendly Guide to Digital Marketing

Navigating CMS: Simplifying Website Management | Ep. 5

In Episode 5, Neil Cooper and Chris Carter explore the world of CMS (Content Management Systems) — what they are, how they work, and how to choose the right one for your website. ⭐ Key topics covered in this episode: ⭐ 👉 What is a CMS and why use one? 👉 Popular CMS platforms: WordPress, Shopify, Squarespace, Wix and more 👉 Choosing the right CMS for your business needs 👉 E-commerce considerations: WooCommerce, Magento, OpenCart and Shopify 👉 Security, maintenance, and performance pitfalls 👉 ...

6 months ago

48 minutes

Into the VOiD: A Friendly Guide to Digital Marketing

Improving Lead Quality: Designing for Your Ideal Customer | Ep. 4

In this episode, Neil Cooper and Chris Carter explore how smart web design and clear messaging can help you attract not just more leads — but better leads. ⭐ Key topics in this episode: ⭐ 👉 What makes a high-quality lead for your business 👉 How to design your website to appeal to your ideal customer 👉 The role of content, case studies, and social proof in lead quality 👉 What lead magnets are and how to use them effectively 👉 How to track website performance and conversions with tools li...

7 months ago

27 minutes

Into the VOiD: A Friendly Guide to Digital Marketing

SEO Made Easy: Building a Strong Foundation for Your Website | Ep. 3

Welcome back to Into the VOiD! In this episode, Neil and Chris break down the fundamentals of SEO (Search Engine Optimisation) and how businesses can use it to increase website visibility and attract more leads. ⭐ Key topics covered in this episode: ⭐ 👉 What is SEO and why is it essential for business growth? 👉 The three core pillars of SEO: On-Page, Off-Page, and Technical 👉 How to optimise Meta Titles, Descriptions, and Keywords for better rankings 👉 The importance of Backlinks, Directorie...

9 months ago

44 minutes

Into the VOiD: A Friendly Guide to Digital Marketing

Website SPEED!... and Why it Matters | Ep. 2

Welcome back to Into the VOiD: A Friendly Guide to Digital Marketing! In this episode, Neil Cooper and Chris Carter take a deep dive into the importance of website speed and how it affects your business. ⭐ Key topics in this episode: ⭐ 👉 Why website speed impacts SEO and conversions 👉 Practical tips to test your website’s speed 👉 Common culprits slowing down your site (from plugins to hosting) 👉 Essential tools to identify and improve performance (Google Lighthouse, GTmetrix, and more) 👉 Whe...

1 year ago

33 minutes

Into the VOiD: A Friendly Guide to Digital Marketing

Web Design Essentials: Crafting User Friendly Websites | Ep. 1

Welcome to the debut episode of 'Into the VOiD: A Friendly Guide to Digital Marketing'! In this first episode, Neil Cooper and Chris Carter dive into the importance of crafting user-friendly websites and share their experiences as web design experts. ⭐ Key topics in this episode: ⭐ 👉 The fundamentals of user-friendly web design 👉 Navigating common mistakes in web design 👉 Why simplicity in navigation is crucial for higher conversions 👉 How mobile responsiveness and accessibility impact user...

1 year ago

36 minutes