In this episode of the International Web Effectiveness Podcast, Bill Scully and Bill Hunt tackle the challenges of implementing hreflang and why it’s essential for managing global websites.

They explore common problems when hreflang doesn’t work as expected, highlighting the role of query intent in influencing search rankings.

The discussion focuses on practical tips for using hreflang effectively, especially during site launches and content updates, to maximize visibility and search performance.

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Full article with examples: Why Your Perfect Hreflang Is Not Working

https://www.back-azimuth.com/why-your-perfectly-implemented-hreflang-is-not-working/

News Article: Exploit reveals how and why Google ranks content

https://searchengineland.com/google-exploit-scoring-classifications-449333

Ryan Jones’ https://serprecon.com/___________________________________________

Hosts: Bill Hunt and Bill Scully

Full show notes: ⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-19-why-your-perfect-hreflang-implementation-is-not-working/

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Or visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/

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