Elina and Grigoriou Interiors are regarded as influential in the UK for translating sustainability and wellbeing theory into everyday interiors practice - combining consulting, specification guidance and demonstrable project work to make low-impact, high-quality interiors achievable for clients.
Elina’s approach is pragmatic, evidence-led and integrative — she argues that style and sustainability are not mutually exclusive, and that good design must serve people while minimising environmental harm. Her book, public talks and advisory roles have helped mainstream the idea that healthy, long-lasting interiors are both beautiful and climate responsible.
But what is the difference between the ‘GI process’ as we call it, and a typical interior design practise? How did Elina hone the formula we use? For this episode of Interiors with Purpose, we look at the GI journey, Elina’s philosophical approach, the hierarchy of interiors, the importance of user profiles and how archetypes play a crucial part in truly sustainable design.
This episode is full of insights and inspiration - made for note-taking!
For Episode 2 of our podcast Interiors with Purpose, we wanted to look at value and impact.
What is value? What is impact? How do we consider these differently, and what role do they play in the world of sustainability and interiors?
Many of us have different perspectives with these two words and concepts, and we thought it would be insightful to bring this to the table and see how it manifests in our worlds, our work, and how it can be applied to ensure a well-designed space.
It’s a blend of philosophies, technicalities and perspectives – we hope you enjoy it!
We thought we would start with a simple question…
For Episode 1 of our podcast series ‘Interiors with Purpose’, we look at the meaning of sustainability, and it’s importance - What does it mean to us? Why does it matter? Why should it matter??
It’s a conversation that means so much to us, blending into philosophies, semantics and the science…
We are so excited to introduce our new podcast series, Interiors with Purpose.
Hosted by our Founder Elina Grigoriou, this first series has been recorded with colleagues Ines Viana and Izy Dixon, talking across both practical and philosophical themes and topics that go into designing and preserving a beautiful world…
Interiors with Purpose has been created in very much a conversational style, with plenty of giggles in the mix – and deliberately recorded in a mixture of locations, including our workspace at Somerset House, in Central London.
We will cover insights, knowledge, FAQs, and often a topic that’s come up in the office that week – it’s a lovely mix of talking points, and a series we hope is as helpful as it is enjoyable – one that brings sustainable design into practice, and hopefully brings people in to all the possibilities our world of interiors could, and should be.
We thought we would give you a little introduction, and a taste of what is to come, so without further ado, take a listen!