Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
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Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
Why Your Interior Design Website Looks Great But Isn't Booking Clients
Interior DesignHer
1 hour 3 minutes 32 seconds
6 months ago
Why Your Interior Design Website Looks Great But Isn't Booking Clients
If you're an interior designer whose website attracts visitors but not clients, this episode delivers the strategic framework you need.
Website strategist Cathleen Barnes spent 10 years optimizing e-commerce sites before discovering interior designers were making the same conversion mistakes. Now she exclusively helps interior designers transform their online presence into lead-generating machines.
In this episode, Cathleen reveals:
The exact 5-page structure that drives 90% of client inquiries
Why strategic CTAs convert 3x better than scattered "contact me" buttons
How heat mapping exposes what visitors actually do on your site
The automation systems that nurture leads while you're designing
Why case studies generate 5x more leads than portfolio galleries
Whether you're DIYing your website or working with a developer, Cathleen's data-driven insights will help you create an online presence that actively grows your design business.
Connect with Cathleen:
Website: https://www.cathleenbarnesdesign.com/
Instagram: https://www.instagram.com/cathleenbarnesdesign/
Join the Interior DesignHer community:
Website: https://www.interiordesignher.com/podcast
Instagram: https://www.instagram.com/interior_designher/
Newsletter: https://robbandco.myflodesk.com/interior-designher-newsletter-full-page
Interior DesignHer
Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
