Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
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Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
Why Do Less Talented Interior Designers Get Luxury Projects?
Interior DesignHer
22 minutes 36 seconds
4 months ago
Why Do Less Talented Interior Designers Get Luxury Projects?
If you're an experienced interior designer watching less qualified competitors land luxury projects while you compete for small room makeovers, this episode reveals exactly why talent alone isn't enough.
This AI-generated podcast discussion, based on educational content about specialist positioning, explains how the gap between generalist and specialist interior designers creates massive revenue differences. Instead of competing with every designer in your market for generic projects, you'll learn how to become the obvious choice for premium clients.
In this episode, you'll discover:
Why specialists consistently out-earn generalists by 40-60% while working fewer hours
The fractal math approach that transforms the same client base from $125,000 to $700,000 in revenue
How the SEXY framework (Speed, Execution, eXposure, Intimacy) justifies premium pricing
Why specialization eliminates direct competition rather than limiting opportunities
The systematic client progression strategy that guides prospects toward larger investments
Whether you're frustrated with price competition or watching competitors with inferior skills land better projects, this strategic analysis will transform how you position your expertise and help you capture the premium market your skills deserve.
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Interior DesignHer
Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
