Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
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Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
Interior Designers: Are You Running a Hobby or a Business? - Porsche Williams - The Prototype
Interior DesignHer
1 hour 17 minutes 40 seconds
3 months ago
Interior Designers: Are You Running a Hobby or a Business? - Porsche Williams - The Prototype
If you're an interior designer whose creative talent far exceeds your business operations, this episode provides the wake-up call and roadmap you need.
Porsche Williams of The Prototype specializes in operational support for interior designers, helping creative professionals transform chaotic business practices into efficient systems. After working with C-suite executives and transitioning to interior design firms, Porsche discovered that most designers operate their businesses reactively rather than strategically.
In this episode, Porsche reveals:
The harsh distinction between running an interior design hobby versus operating a legitimate business
How one client increased consultation fees by $400 through systematic client qualification
The three operational failures that plague most design firms and cost them time, money, and sanity
Why creative professionals resist systems implementation and how to overcome that resistance
Specific follow-up strategies that convert prospects into clients months after initial contact
Whether you're constantly putting out operational fires or simply want to preserve more creative energy for design work, Porsche's insights will transform how you structure your interior design business.
Connect with Porsche:
Website: https://www.theprototype.net/
Instagram: [INSTAGRAM]
Join the Interior DesignHer community:
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Interior DesignHer
Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
