Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
All content for Interior DesignHer is the property of Interior DesignHer and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
Interior Designers: AI Search is Going to Kill Google Search. Want that First Mover Advantage?
Interior DesignHer
17 minutes 26 seconds
4 months ago
Interior Designers: AI Search is Going to Kill Google Search. Want that First Mover Advantage?
According to the experts at Google, AI search is replacing traditional search engines, and while most marketing experts are still telling interior design business owners to optimize for SEO, more & more of your potential clients are asking AI things like "Who's the best residential interior designer in the Annex neighbourhood of Midtown Toronto with 10+ years of experience and a focus on transitional design and expertise with project management and kitchen design"
If that sounds like a problem you didn't even know you had, you're in the right place. In today's episode of the Interior DesignHer podcast, we're breaking down the massive shift from Google search to AI search and exactly what it means for your interior design business.
In this episode, we outline:
✅ Why AI search rewards specialists over generalists
✅ The 4 immediate steps to position for AI search dominance
✅ Your complete 90-day action plan to get ahead
✅ How to measure success in the new AI search landscape
✅ Timeline: When AI search will dominate (spoiler: it's happening now)
Interior DesignHer
Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
