Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
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Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
Convert More Interior Design Prospects: Why Your Sales Conversations Aren't Working and What to Do Instead
Interior DesignHer
1 hour 42 minutes 13 seconds
3 months ago
Convert More Interior Design Prospects: Why Your Sales Conversations Aren't Working and What to Do Instead
If you're an interior designer who's tired of losing projects to less talented competitors, this episode reveals exactly why it's happening and how to fix it.
Sales expert Nikki Rausch specializes in helping professionals have more effective sales conversations through neurolinguistic programming techniques and structured processes. After decades in corporate sales, she now teaches interior designers how to convert more prospects without feeling pushy or manipulative.
In this episode, Nikki reveals:
Why the sales conversation matters more than your portfolio when prospects make decisions
Her 5-step Selling Staircase framework for systematically guiding prospects to signed contracts
How to ask strategic questions that position you as the expert while revealing client needs
The art of recognizing and responding to buying signals that most designers miss completely
Why flexible business practices help small design firms outcompete larger, more rigid competitors
Whether you struggle with sales conversations or simply want to convert more prospects into paying clients, Nikki's insights will transform how you approach every client interaction and help you win more of the projects you deserve.
Connect with Nikki:
Website: https://yoursalesmaven.com/
Free Training: yoursalesmaven.com/designher
Instagram: @yoursalesmaven
Join the Interior DesignHer community:
Website: https://www.interiordesignher.com/
Instagram: https://www.instagram.com/interior_designher/
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Interior DesignHer
Ronniesha Rivera, founder of Vetted by Design, shares her journey from interior design business owner to platform creator. After a costly bookkeeper mistake led to a government audit, she realized the need for a curated marketplace of business professionals vetted specifically for interior design expertise.
Key Discussion Points:
The specific tax filing error that triggered a government audit
Why general business experts fail interior design clients
The vetting process for ensuring professional competency
How to overcome the fear of delegation and hiring
Building trust with service providers who understand your industry
The platform economics that keep it free for designers
Guest Background:
Ronniesha owns Alder and Stone Interiors and founded Vetted by Design in January 2025. The platform features vetted business professionals across categories like bookkeeping, marketing, virtual assistance, and project management - all specifically experienced with interior design businesses.
