Which has more impact on the cycling experience: the bike or the bike lanes? 

Our responsibilities as mobility designers lies far beyond the product or service. This means understanding the changing landscape of city infrastructures.

This is an Interaction Magic conversation with city transport planners Catherine Osborn and David Wills from Transport for Greater Manchester. Our conversation covered e-scooter infrastructure, creating accessible streets, multi-modal journeys, building mobility hubs, London as a nationwide benchmark and the role of branding to drive behavioural change.

Find out more at https://interactionmagic.com/Bikes-and-bike-lanes