Intelligent Artifice: become a 10X performance marketer

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Intelligent Artifice: become a 10X performance marketer

Shamanth Rao

18 episodes

20 hours ago

🎙 In this episode: We sit down with Romain Torres, co-founder of Arcads, to explore how they scaled a hypergrowth startup using AI agents, automated workflows, and a data-driven creative engine that produces winning ads at scale. From customer support automation to creative testing with Meta’s ad library, this episode is a masterclass in AI-driven growth. 💡 You’ll learn: How to scale customer support and ad creation 10x using AIWhy “agents” and workflows are the new growth teamHow founders ca...

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🎙 In this episode: We sit down with Romain Torres, co-founder of Arcads, to explore how they scaled a hypergrowth startup using AI agents, automated workflows, and a data-driven creative engine that produces winning ads at scale. From customer support automation to creative testing with Meta’s ad library, this episode is a masterclass in AI-driven growth. 💡 You’ll learn: How to scale customer support and ad creation 10x using AIWhy “agents” and workflows are the new growth teamHow founders ca...

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Episodes (18/18)

Intelligent Artifice: become a 10X performance marketer

This AI video startup founder scaled to 7 figures with more agents than employees: with Romain Torres, Co-founder at ArcAds

🎙 In this episode: We sit down with Romain Torres, co-founder of Arcads, to explore how they scaled a hypergrowth startup using AI agents, automated workflows, and a data-driven creative engine that produces winning ads at scale. From customer support automation to creative testing with Meta’s ad library, this episode is a masterclass in AI-driven growth. 💡 You’ll learn: How to scale customer support and ad creation 10x using AIWhy “agents” and workflows are the new growth teamHow founders ca...

23 hours ago

33 minutes

Intelligent Artifice: become a 10X performance marketer

This team launched 3 breakout image apps: before the GPT hype hit: with Rohan Khadatkar, Head of Marketing at InstaHeadshots

🚀 Welcome to Intelligent Artifice – the podcast that gives you the unfair advantage in performance marketing. This episode is 🔥 because we’re diving deep into how AI, creatives, and performance marketing are colliding to completely reshape advertising. I sit down with Rohan Khadatkar, one of the sharpest minds who was building AI products before it was cool — and he breaks down exactly how his team turned cutting-edge research into products like MagicPhotos and Magic Studio, long before the g...

1 week ago

28 minutes

Intelligent Artifice: become a 10X performance marketer

How to scale to 100s of ads per week: with Félix Boudreau, VP of Growth and Marketing at Pok Pok

🚀 Welcome back to Intelligent Artifice, the podcast where we break down the real strategies behind AI, creatives, and performance marketing. In this episode, I’m joined by Félix Boudreau, a true practitioner in the AI + creative space. No hype. No “push a button, get millions” shortcuts. Félix has actually done the work—scaling campaigns, building winning creative processes, and testing at a level most marketers only talk about. 🎙️ What we cover in this conversation: ✅ The truth about “end-to...

2 weeks ago

41 minutes

Intelligent Artifice: become a 10X performance marketer

From Early AI to Agents: Lessons from Promova’s CEO Andrew Skrypnyk

In this episode, we sit down with Andrew Will — founder of Promova, one of the most prolific advertisers on Meta and an early pioneer of AI-first organizations. From building pronunciation models before GPT existed to integrating AI across every team at Promova, Andrew shares how his company uses AI and automation to scale language learning for millions of users. We explore the shift from ML models to LLMs, how AI now powers everything from customer support to HR, and why Andrew believes we’r...

3 weeks ago

39 minutes

Intelligent Artifice: become a 10X performance marketer

AI as Your Competitive Advantage – A Deep Dive with Yves Benchimol

Welcome to Intelligent Artifice — the podcast built for performance marketers who want to 10x their results using AI, creativity, and data-driven strategy. In this episode, I sit down with Yves Benchimol to unpack how his team is scaling growth by embedding AI across every part of the business—from customer support and marketing to HR and product. We dive deep into why he’s creating the unusual role of Chief AI Officer, what success looks like in the first 90 days, and how AI agents are alrea...

4 weeks ago

20 minutes

Intelligent Artifice: become a 10X performance marketer

🥗 Deconstructing Noom’s $800K ad engine: habits, visuals, psychology 🥗

📈 How did Noom ads generate $800K+ revenue in 30 days? In this breakdown, I reveal the 5 winning ad strategies they used — and how you can apply them to your own performance marketing campaigns. You’ll learn: ✔️ Noom’s ad psychology behind simplicity ✔️ How they build trust with social proof ✔️ Why high-contrast visuals dominate paid social ✔️ The exact hook → problem → solution framework ✔️ How to turn user struggles into ad conversions This is part of Intelligent Artifice, the podcast and c...

1 month ago

4 minutes

Intelligent Artifice: become a 10X performance marketer

🧘 Deconstructing BetterMe’s $2M ad engine: stories, lifestyle, emotion 🧘

🚀 I Analyzed 71 BetterMe Ads Using AI (Here’s What I Found…) BetterMe made $2M in a year with their ads — but how? 🤔 I broke down 71 of their campaigns using AI and discovered 5 key strategies that you can steal and apply to your own marketing right now. In this video, you’ll learn: ✅ Why personal stories convert better than polished brand messages ✅ How food visuals act as powerful scroll-stoppers ✅ The role of “day in the life” footage in building trust ✅ Why breaking down plans step-by-ste...

1 month ago

5 minutes

Intelligent Artifice: become a 10X performance marketer

🏋Deconstructing Ladder’s growth engine: urgency, FOMO, identity🏋

In this episode, we break down the ad strategy behind Ladder — the strength training app for busy people that has generated over $19 million in the past 12 months. Using BruteForce AI, our proprietary ad intelligence system, we analyzed 210+ video ads to uncover how Ladder uses identity-driven messaging, urgency framing, and aspirational storytelling to persuade power users in the fitness space. From time-bound challenges like “Give me 6 weeks” to gender-specific archetypes such as “Muscle Mo...

2 months ago

8 minutes

Intelligent Artifice: become a 10X performance marketer

📷 Deconstructing Remini’s ad engine: nostalgia, identity, transformation 📷

In this episode, we break down the ad strategy behind Remini — the AI photo and video enhancement app with over 2 million downloads and $6 million in monthly revenue. Using BruteForce AI, our proprietary ad intelligence system, we analyzed 90 top-performing creatives to uncover how Remini taps into nostalgia, self-expression, and fantasy to fuel explosive growth. From curiosity-driven hooks like “I asked AI how our baby will grow old” to powerful before/after storytelling, this teardown shows...

2 months ago

6 minutes

Intelligent Artifice: become a 10X performance marketer

🌱Deconstructing this plant ID app’s ad engine: curiosity, lifestyle, growth 🌱

In this episode, we break down the ad strategy behind PictureThis — the plant identifier app with tens of millions of downloads and a thriving subscription model. Using BruteForce AI, our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how PictureThis turns a simple utility into a lifestyle brand for plant lovers. From curiosity-driven hooks like “What plant is this?” to lifestyle positioning that transforms users into “plant parents,” this teardown r...

2 months ago

5 minutes

Intelligent Artifice: become a 10X performance marketer

🗣️I deconstructed $80M of Donald Trump & Kamala Harris’ ads: here’s what I learned 🗣️

In this episode, we break down the ad strategy behind the 2024 Trump vs. Kamala campaigns — a political ad battle that poured over $80 million into Meta ads in just three months. Using BruteForce AI, our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how each campaign used urgency, donations, patriotism, and fear to mobilize millions of voters. From Kamala’s donation-driven, policy-focused messaging to Trump’s urgency-laden, all-caps rallying cries —...

2 months ago

7 minutes

Intelligent Artifice: become a 10X performance marketer

🧠 Deconstructing Impulse’s $6M/mo ad engine: identity, curiosity, challenge 🧠

In this episode, we break down the ad strategy behind Impulse Brain Training — a personal development app generating over $6 million in monthly revenue and running more than 50,000 ads on Meta. Using BruteForce AI, our proprietary ad intelligence system, we analyzed top-performing creatives to uncover how Impulse uses identity-driven messaging, emotional puzzles, and cognitive challenges to fuel high-performance growth — especially among neurodivergent and self-aware users. From ADHD empowerm...

2 months ago

6 minutes

Intelligent Artifice: become a 10X performance marketer

✝️ Deconstructing Bible Chat’s $3.6M ad engine: faith, emotion, transformation ✝️

In this episode, we break down the ad strategy behind Bible Chat — a Christian guidance app that’s quietly generated over $3.6 million in revenue and 7 million downloads in the past year. But this isn’t just a niche faith-based product. Using BruteForce AI, our in-house ad intelligence engine, we analyzed 182 top-performing creatives to uncover how Bible Chat drives emotional clarity and spiritual transformation — all through faith-forward creative systems. From addiction recovery arcs and di...

3 months ago

6 minutes

Intelligent Artifice: become a 10X performance marketer

😴 What 1,800 Rise Science ads reveal about sleep debt, identity-based marketing, and the psychology of habit change 😴

In this episode, we break down the ad strategy behind Rise Science — a sleep optimization app that’s generated over $5 million in revenue and tested tens of thousands of creatives in the past year. But this isn’t just a success story. Using BruteForce AI, our in-house ad intelligence engine, we analyzed 1,800+ display ads to uncover exactly how Rise uses performance creative to sell identity transformation, not just sleep. From personalized diagnostics and second-order pain points to credibil...

3 months ago

12 minutes

Intelligent Artifice: become a 10X performance marketer

📘 Deconstructing Headway’s 50,000-ad engine: identity, urgency, scale 📘

In this episode, we break down the ad strategy behind Headway — a micro-learning app that’s running over 50,000 creatives and dominating the Meta Ads Library. But this isn’t just a volume play. Using BruteForce AI, our in-house ad intelligence engine, we analyzed dozens of long-running ads to uncover how Headway sells self-reinvention through identity-first performance creative. From transformation headlines and gendered personas to habit-change messaging and landing page congruence — this te...

3 months ago

6 minutes

Intelligent Artifice: become a 10X performance marketer

💄What 68 Glam AI ads reveal about effortless virality, beauty tech, and the secret to scroll-stopping creatives 💄

In this episode, we break down the creative strategy behind Glam AI — a beauty tech app that’s taken the internet by storm with over 900,000 downloads and more than $1 million in revenue in just one month. But we’re not just talking numbers — we’re diving deep into how they did it. Using Brute Force AI, our in-house ad intelligence engine, we analyzed 68 of Glam AI’s top-performing video ads to uncover the strategies that made them go viral. From scroll-stopping visuals and aspirational story...

3 months ago

9 minutes

Intelligent Artifice: become a 10X performance marketer

🏃 $35M from “lazy workouts”? We reverse-engineered 381 ads to see how they did it 🏃

In today’s episode we deconstruct JustFit, the fitness app that scaled to $35 million by focusing on a unique niche: at-home workouts for plus-size women. We dive into 381 of their ad scripts to uncover their successful creative system. Discover how JustFit masters identity-based marketing, using specific personas, emotional hooks, and implied social proof to resonate with an often-overlooked audience. We’ll break down their modular messaging, explore how they build trust through "manufacture...

4 months ago

9 minutes

Intelligent Artifice: become a 10X performance marketer

🛎 Welcome to Intelligent Artifice, the podcast that helps you become a 10x performance marketer in a Gen AI world. 🔑

Welcome to the very first episode of Intelligent Artifice. After years of hosting The Mobile User Acquisition Show—where I interviewed some of the best minds in mobile growth—I took a step back to rethink what matters in the age of generative AI. This kickoff episode shares why I started this new show, why creative is the biggest lever in performance marketing today, and what kind of marketer will thrive in the years ahead. Episodes drop soon—where we’ll be breaking down high-performing ad sy...

4 months ago

2 minutes