How Gen Zs Shop – Digital, In-Store, and Personal Curation

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Insight Exchange by L.E.K. Consulting

L.E.K. Consulting

56 episodes

1 month ago

Join us as we swap ideas with thinkers, innovators and doers from around the world and around L.E.K. Presented by consulting powerhouse L.E.K. Consulting (www.lek.com), Insight Exchange™ is a new forum dedicated to the free and open exchange of the most interesting, important, and urgent ideas in the world of business. From the farthest-reaching environmental issues to innovations in retail, industrials, and healthcare, every installment of Insight Exchange™ invites luminaries to tell us what they’re working on, what they’re worried about, what they’re excited about, and what’s coming next. Join us on an intrepid journey of discovery as we take nothing for granted, pull no punches, and follow the research no matter where it leads. In its 30+ year history, this is what L.E.K. has done better than anyone in the world. And that’s why Insight Exchange™ is the podcast only L.E.K. could have produced. If you’re a growth investor, an advanced student, an employee, a researcher, an executive, an entrepreneur, an inventor, or a board member, we invite you to join us for Insight Exchange™. If you’d just like to keep your finger on the pulse of what’s happening in business, retail, education, healthcare, industrials, energy, media, or life sciences, we invite you to join us for Insight Exchange™.

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Management

Business

How Gen Zs Shop – Digital, In-Store, and Personal Curation

Insight Exchange by L.E.K. Consulting

15 minutes

2 years ago

How Gen Zs Shop – Digital, In-Store, and Personal Curation

This episode explores Gen Z shopping behavior and the key insights that brands and retailers should be aware of. Gen Z is constantly shopping and browsing online because their devices are always close at hand, yet they still value in-store experiences. They prioritize being informed and making every purchase count, often conducting extensive research before buying. Retailers that prioritize authenticity and provide a seamless online and offline experience are winning with Gen Z.

L.E.K. Consulting's Managing Director and Partner Chuck Reynolds is joined by two L.E.K. experts, Managing Director and Partner Laura Brookhiser and Managing Director and Partner Jen Wu, who provide valuable insights from their experiences and research. Together, they uncover four key findings about Gen Z's shopping habits, including their near-constant online shopping and browsing, their surprising appreciation for physical stores, their desire to be informed consumers, and their love for personal curation. By the end of this episode, you'll have a comprehensive understanding of how brands and retailers can capture Gen Z's attention and adapt to their unique preferences.

Connect with our experts on LinkedIn:
Chuck Reynolds, Managing Director and Partner, L.E.K. Consulting's Boston office: https://www.linkedin.com/in/cyreynolds/
Jen Wu, Managing Director and Partner, L.E.K. Consulting's New York office: https://www.linkedin.com/in/jenwulek/
Laura Brookhiser, Managing Director and Partner, L.E.K. Consulting's Boston office: https://www.linkedin.com/in/laura-brookhiser-6472b1b/

Visit L.E.K. Consulting at https://www.lek.com/