In this episode of Insight Exchange, Principal and Strategic Advisor Jade Kahn is joined by Jonathan Morgan, CEO of Education Perfect, to discuss the transformational journey of undertaking a strategic pricing review for one of Australia’s leading edtech companies. The conversation delves into the importance of aligning pricing with holistic business strategy, the complexities of managing growth across multiple markets, and how collaboration with L.E.K. Consulting created lasting impact. Jonathan shares his experiences and insights on the partnership with L.E.K., detailing both the rationale and outcomes of the project, and reflecting on the vital role of expert guidance in establishing future-proof pricing architecture.

Key Points/Topics Covered:

• The critical role of pricing as part of an integrated go-to-market and business strategy, rather than a standalone initiative
• Education Perfect’s shift towards a simplified and future-proof pricing structure, yielding increased retention rates and team cohesion
• The value of external expertise and a broad, rigorous fact base in developing effective pricing strategies for global expansion
• The significance of thorough implementation support, with L.E.K. actively participating in Education Perfect’s internal processes
• Lessons and advice for other technology leaders considering pricing reviews as a lever for growth and sustainable competitive advantage

Visit L.E.K. Consulting at https://www.lek.com/