"In the snacking industry, understanding the market and maintaining quality are crucial for success."

What does it take to carve out a niche in the competitive world of Indian snacks?

In this engaging episode of Insiders Talk, we welcome Anshul Garg, the Director of Sales at Priniti Foods, to share his insights on navigating the challenges of the snacking market. Anshul takes us through the journey of Priniti Foods, a brand specializing in Indian Namkeen, and discusses the unique selling propositions that set them apart in a saturated industry.

Key Discussion Points:

• The initial challenges faced in establishing Priniti Foods and identifying market demand.
• Insights into the competitive landscape of the Indian snacking industry and market segmentation.
• Maintaining product quality amidst rising ingredient costs and consumer expectations.
• The significance of partnerships with government entities and how they serve as critical marketing platforms.
• Exploring the export market: challenges faced, and strategies for international presence.
• The importance of hygiene standards and certifications in the export process.
• How technology and automation are transforming production processes in the food industry.
• Anshul's top recommendations for aspiring entrepreneurs in the snacking sector.

Anshul emphasizes the importance of product knowledge, sales acumen, and market awareness as essential pillars for anyone looking to enter the snacking industry. He shares valuable lessons learned from his journey, providing listeners with practical insights that transcend industry-specific challenges.

Join us for a thought-provoking conversation that sheds light on the dynamics of the snacking market, the significance of quality, and the role of innovation in driving success. Discover how Priniti Foods is positioning itself for growth while staying true to its commitment to quality and customer satisfaction.

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