"Redefining the digital marketing landscape requires courage, creativity, and a commitment to core values."

What does it take to build a successful agency that prioritizes creativity and employee well-being?

In this engaging episode of Insiders Talk, we chat with Surbhi Allagh, co-founder of Fish Welcome Survey, who shares her unique journey from aspiring radio professional to digital marketing innovator. Surbhi discusses the challenges and triumphs of establishing an agency that not only delivers exceptional creative work but also fosters a supportive work culture for its team members.

Key Discussion Points:

• The serendipitous journey that led Surbhi to embrace digital marketing.
• How the founders rewired their approach to success, focusing on creativity over conventional metrics.
• Making tough decisions to prioritize team well-being over profit margins.
• The importance of setting clear guidelines and processes for client interactions.
• Strategies for maintaining a healthy work-life balance in a fast-paced industry.
• The role of technology in enhancing creativity while avoiding pitfalls in content creation.
• Insights on generational differences in marketing and how to effectively engage diverse audiences.
• Future trends in digital marketing, including the impact of AI and the evolution of content formats.

Surbhi highlights the significance of saying no to projects that don't align with the agency's values, emphasizing that a fulfilling work environment is key to fostering creativity. As she reflects on the agency's journey, she shares valuable lessons learned and the importance of continuous adaptation in a rapidly changing landscape.

Join us for a thought-provoking conversation that delves into the heart of what it means to redefine the digital marketing space, the power of collaboration, and how Itch is paving the way for a new era of creativity and respect in the industry.

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