What happens when you’re doing everything “right” (publishing weekly, emailing your list, sharing your episodes) but your podcast still isn’t growing? After a year of following the industry’s “just stay consistent” advice, Anne Rajoo was still trapped in 100-download jail no matter how many posts or promos she put out. With limited time and zero desire to live on social media, she needed a smarter path to podcast growth. In this Fix My Pod session, you'll learn how to test whether your ...

Every podcaster wants the same thing: a podcast that grows quickly, without eating more of your time, draining your energy, or demanding a marketing budget you don’t have. The truth? There's no single “fastest way” to grow your show. If there were, every podcast would already be successful, and you wouldn’t still be asking this question. But there IS a repeatable podcast marketing system that makes growth not only possible, but also predictable. In this episode, I’m giving you podcast advice ...

What happens when the podcast you’ve worked so hard to build isn’t holding people’s attention? After her “perfect” launch — charting, downloads, glowing feedback — Dr. Annie Campanile quickly realized her show wasn’t nearly as shareable as she thought. So she made one gutsy change in her positioning, and nearly doubled her downloads in just 7 days. In this episode, you’ll hear how Annie uncovered the disconnect that made her podcast hard to recommend, and why ignoring it could leave your show...

What if the real driver of podcast growth isn’t how consistent you are or how well you market your show? There are 5 invisible mechanics every top podcast has in common, and the degree to which your show grows depends on how well these mechanics are working under the hood. Alex Sanfilippo, the founder of PodMatch, has spent years studying what today's top podcasters do differently, and he's joining us back to break down the five non-negotiable mechanics that separate top shows from the ...

Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with C...

Most podcasters have no idea if their podcast SEO is working. You don’t want to spend hours optimizing your show only to stay invisible in search. The good news? Podcast SEO gives you both the thrill of quick wins and the payoff of long-term podcast growth when you know how to track it. In this episode, we're breaking down exactly how to tell if your podcast SEO is paying off, the three metrics you need to track, and the tools that make it dead simple so you can know without a doubt that your...

One in two podcast listeners discover new shows through search inside Apple and Spotify… which means, if your show isn’t showing up in search, you’re handing half your audience to someone else. In this episode, we’re fixing that. I’m back in the studio with Irene Picco from Ausha to share the 5 best Podcast SEO practices that get your show ranking where listeners are already looking for content like yours, so every episode becomes a shortcut that helps your ideal listeners find you faster.&nb...

41% more downloads in just 30 days. No podcast ads. No podcast guesting sprint. Just Podcast SEO done right. In this episode, I’m joined by Irene Picco from Ausha, widely recognized as the global leader in tracking podcast SEO performance. Irene and I first unpacked this data live from stage at Podcast Movement, and now we’re giving you the inside look at the Podcast SEO experiment that helped this show climb 99+ search positions, rank top 5 for 10+ keywords, and grow 155.3% in just five mont...

“Just stay consistent and make great content” is the podcast industry’s favorite advice, and it’s exactly why most shows never grow. It doesn’t matter how good your content is if no one can find it. And if your podcast isn’t showing up in search, you’re missing out on 54% of the listeners who are finding new shows that way every single day. In this episode, I’ll show you how Podcast SEO makes it easier than ever for niche shows to get discovered, why it’s the only podcast growth strategy that...

Taylor Swift’s engagement dominated headlines, but the real story is what it revealed about fan psychology. To outsiders, it might look like an obsession. In reality? This "crazy" fan behavior all boils down to simple human psychology. And it’s the same psychology you can use to get your listeners binging your podcast every week. In this episode, I'm breaking down five simple but powerful shifts that will help you turn casual listeners into die-hard fans of your show. Plus, I’ll share easy wa...

Taylor Swift’s engagement isn’t just celebrity gossip, it’s the biggest podcast marketing lesson of the year. Swifties aren’t only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don’t).. That’s not hype, it’s human psychology. And nowhere do you have a bigger opportunity to tap into that exact same psychology than as a podcast host. It doesn’t matt...

You’ve niched down (at least, you think you have). You’ve defined your ideal listener, picked a category, maybe even reworked your show description and cover art (twice). But deep down, you’re wondering… have I niched down too far? Or not far enough? In this Fix My Pod session, I help Anthony uncover the subtle red flags that were keeping listeners from hitting play on his content, and show you how to spot (and fix) the same signs in your own podcast so it’s impossible for your dream listener...

Hot topics get clicks. But what about the episodes you want to record, even if they’re not “trendy” or SEO-friendly? It's a smart question, and it begs an even bigger one: how do you make every episode sound like a must-listen so listeners can’t help but hit play, no matter what you’re talking about? In this episode, I’m answering both and showing you how to strike the right balance between trending topics and thought leadership content that sets your show apart—and how to package those less ...

Think your podcast doesn’t need to solve a problem? In this episode, fellow podcast host and wine educator Kristi Mayfield shares how uncovering the problems her listeners cared about turned her “just for fun” show into a Top 100 podcast that’s now positioned to drive real revenue—and how you can do the same. We’re breaking down how to find the problems your show solves, why they don’t have to be deep or life-changing to hook listeners, and why this one thing matters more than your audio qual...

It’s great to hear “I love your podcast!” from friends and fans — but let’s face it, we BOTH know that this kind of feedback won’t tell you why new listeners stop listening after one episode (or worse, why they aren’t hitting play to begin with). That’s why Jay Nachlis, VP at Coleman Insights (the research powerhouse behind some of today’s most listened-to shows), joins me back inside this episode to share the surprising patterns behind what makes listeners hit play or scroll past a show. Plu...

Most podcasters rely on feedback from listeners and fans to figure out whether their podcast is good—and it’s costing them hundreds (even thousands) of potential new listeners who decide within seconds if your show is worth their time. In this episode, Jay Nachlis, VP at Coleman Insights, joins me to reveal why this kind of surface-level feedback gives you a false sense of success, the blind spots that make new listeners tune out in the first 7 seconds, and how to get reliable input from real...

Ever finished an interview and thought, “Well, that sucked”? Your audience felt that too — and one boring, rambling guest can make even your most loyal listeners question if they should ever hit play on your show again. But when your guests deliver specific strategies and bold takes they can’t get anywhere else, listeners finish the episode, tell a friend, and trust you more with every listen. We're breaking down why “good on paper” guests don’t guarantee bingeworthy interviews, the four red ...

You’ve done everything the podcasting experts say to do: publish weekly, stay consistent, share on social. Maybe you’ve even changed your cover art, rewritten your description, or tested a new format. But the listens STILL aren’t coming (and you’re low-key resenting how much time you’ve spent talking to an empty room.) Most podcasters think it’s a marketing problem. But more often, it’s messaging — starting with your episode titles. And the longer you misdiagnose it, the longer your podcast s...

If you’re tired of posting content to social media trying to grow your podcast only to get four likes and no new downloads—the problem isn’t the algorithm. The problem is that you’re expecting social to drive podcast growth instead of letting your podcast drive your social strategy. That's because social isn’t where people go to discover your podcast. It’s where they decide if they trust you enough to listen to your show in the first place. That's why in this episode, I'll show you how to rev...

If you’ve ever thought, “My content’s so good—so why aren’t more people listening?” the problem might not be your content at all. It might be what your podcast is saying about you before people ever hit play (and what you’re saying once they do). Because even if your episodes are packed with value, if your show doesn’t clearly signal why people should pick your show out of hundreds of others they could listen to, the right listeners will scroll right past it. That’s exactly what was hap...