Today, I’m speaking with Scott Mager, chief marketing officer for Deloitte U.S. about the impact Gen AI is having and will have on marketing. Because it is so useful even its current form, Gen AI is already being widely adopted in marketing department of every size and stripe to create content, iterate ideas, and even create the outlines of strategic marketing campaigns from scratch. The use of this powerful technology is just getting started so tune in to understand where we are and where we about to go.