Our first recording as part of a new series that takes you inside the attention economy. Mimi Turner is a branding and strategy expert. She has helped some of the top media companies in the world deconstruct and rebuild their core purpose and principles. In this podcast, James and Mimi discuss Amazon, DOOH and the importance of having an enemy when it comes to brand purpose. 

Welcome to the Inside The Attention Economy podcast. The Attention Economy is the biggest industry in the world. It is made up of companies that engage users, usually with content, and generate revenue from advertising or subscriptions. We are all customers of the Attention Economy whether we know it or not. In this podcast, we hear from experts across the attention economy and discuss trends, issues, concerns, winners, losers and investment opportunities. You will learn about how the internet works, how companies use digital advertising to scale and maybe get your next stock pick. So I hope you enjoy it.