Dive into the data-driven revolution transforming the manufacturing industry with Samar Khan, a distinguished data engineer whose expertise spans Google, Microsoft, and a leading role in a high-tech manufacturing firm. This episode of IndustryXStream unveils the pivotal role of data engineering in modern manufacturing, exploring the seamless integration of data analytics and artificial intelligence with traditional production processes. Join us as Samar shares invaluable insights on overcoming challenges, driving innovation, and preparing for future trends that are reshaping the industry's landscape. Whether you're a data enthusiast, an industry professional, or simply intrigued by the technological advancements in manufacturing, this conversation promises a deep dive into the heart of industry evolution. Tune in to discover how data is revolutionizing manufacturing, one byte at a time.

Join us on InnovateXStream for a deep dive into the world of SAP Manufacturing Integration and Intelligence (MII) and its evolution into SAP Digital Manufacturing Cloud (DMC). We're joined by Joe Montagna, a key figure from the founding team of SAP MII, to explore how these platforms have transformed industrial manufacturing. In this episode, Joe shares his insights on the initial objectives of SAP MII, its pivotal use cases, and the strategic shift towards the more integrated and expansive SAP DMC. Whether you're a manufacturing professional, SAP user, or just curious about digital manufacturing solutions, this conversation will shed light on how these technologies streamline operations and drive efficiency in manufacturing processes. Tune in to discover the future of manufacturing technology and how companies can navigate the transition from SAP MII to SAP DMC effectively.

Today on our show, we welcome Ajay Deshkar, a partner at 3D Engineering Automation LLP. Ajay brings over three decades of experience in consulting across various manufacturing domains, including tool engineering, machine design, robotics, academics, and defense. He has guided numerous clients, from small businesses to Fortune 500 companies, on their paths to digital transformation. Ajay's expertise spans digitalization of products and processes through 3D modeling, 3D printing, simulations, and IIoT solutions, along with enhancing manufacturing performance using execution systems and data analytics. His mission is to help companies navigate the Industry 4.0 shift to bolster operational excellence, innovation, and competitiveness.

Dive into the world of artificial intelligence with Eric Frazer in 'Demystifying AI: Beyond the Buzzwords.' This episode peels back the layers of AI, moving past the hype to explore the genuine impact and potential of AI technologies. Eric, with his unique journey from software development to Generative AI, shares insights from his studies and experiences, shedding light on AI's capabilities, limitations, and its intertwined future with Industry 4.0. Join us as we tackle common misconceptions, discuss real-world applications, and envision the future of AI in transforming industries. Whether you're an AI novice or a tech enthusiast, this conversation offers a clear, informed perspective on one of the most talked-about technological frontiers.

In this episode of InnovateXstream, we sit down with Rick Bullotta, co-founder of ThingWorx and a visionary in the industrial IoT space. We dive deep into his journey, exploring his experience with SAP MII, the evolution of manufacturing technologies, and the critical challenges facing the industry today. Rick shares valuable insights on the role of AI, digital twins, and real-time data integration in shaping the future of smart factories. Whether you're a tech enthusiast, a manufacturing leader, or an innovator looking to build the next big industrial platform, this conversation is packed with expert knowledge and forward-thinking strategies.

Tune in now to explore the intersection of MII, IoT, and the future of connected factories!

4o

Industrial software sales are a different beast. Unlike consumer or even enterprise SaaS, selling to industrial businesses means navigating long sales cycles, complex decision-making hierarchies, and a web of stakeholders—each with their own priorities.

In this episode, I sit down with Dave Westrom, author of Industrial Software-to-Market: A Go-To-Market Guide for Early-Stage Software Companies, to break down what really works in GTM strategy for industrial software.

His book isn’t just another GTM playbook—it’s a field manual for selling industrial software, packed with real-world lessons from the trenches. Dave provides a roadmap on how to position, sell, and scale industrial software businesses with clarity and execution. If you’re in this space, it’s a must-read.

We discuss:
✔️ Lessons from his book—why industrial software sales need a different approach
✔️ The cat, dog, and tiger framework—understanding how different customers buy
✔️ The importance of partner ecosystems in industrial GTM strategy
✔️ How to align sales efforts with organizational dynamics for better deal closures
✔️ Common GTM pitfalls and how to avoid them

If you’re selling, marketing, or building industrial software, this episode (and Dave’s book) will change how you think about GTM execution.

Link to Dave's book: https://www.amazon.in/Industrial-Software-Market-Go-Early-Stage-ebook/dp/B0DV731FT5