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Influencer Business: A podcast by Trove
Trove
80 episodes
9 months ago
In our very last episode of Season 5, we sit down with Lindsay Alesso to discuss the intricacies and tactics of affiliate marketing. Lindsay is a Senior Client Development Manager at CJ Affiliate who has worked with global brands in the travel, retail, fashion, and sportswear space on their marketing objectives to create and execute short and long-term affiliate strategies. She’s been a panelist for many affiliate events that are focused on the value of content, and has received recognition a...
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Marketing
Business,
Management,
Entrepreneurship
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In our very last episode of Season 5, we sit down with Lindsay Alesso to discuss the intricacies and tactics of affiliate marketing. Lindsay is a Senior Client Development Manager at CJ Affiliate who has worked with global brands in the travel, retail, fashion, and sportswear space on their marketing objectives to create and execute short and long-term affiliate strategies. She’s been a panelist for many affiliate events that are focused on the value of content, and has received recognition a...
Show more...
Marketing
Business,
Management,
Entrepreneurship
Episodes (20/80)
Influencer Business: A podcast by Trove
Lindsay Alesso, a Senior Client Development Manager at CJ Affiliate, on how to approach the intricacies of affiliate marketing with clarity
In our very last episode of Season 5, we sit down with Lindsay Alesso to discuss the intricacies and tactics of affiliate marketing. Lindsay is a Senior Client Development Manager at CJ Affiliate who has worked with global brands in the travel, retail, fashion, and sportswear space on their marketing objectives to create and execute short and long-term affiliate strategies. She’s been a panelist for many affiliate events that are focused on the value of content, and has received recognition a...
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4 years ago
36 minutes

Influencer Business: A podcast by Trove
Amy Romfo (@thecoastaloak) on going viral with reels, increasing her email list by 10x, and why it’s important to be nimble as a content creator
Amy Romfo (of @thecoastal oak) is a DIY blogger and content creator based in Charleston, SC. She talks candidly about pursuing content creation full-time with three young kiddos underfoot, flipping furniture, and pursuing home construction projects, all while taking her audience along for the ride (including the flops!). In this episode, Amy and I talk through: The makeup of a compelling reelHer reel that went viralThe downsides of viral contentThe value of being able to reach your audie...
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4 years ago
49 minutes

Influencer Business: A podcast by Trove
Molly Fienning, Co-Founder + Co-CEO of Babiators and Co-Founder + CEO of Red Clay on entrepreneurship and growing Red Clay 3-4X year over year
Molly Fienning is the co-founder and CEO of Red Clay, a fast-growing, Southern food business, crafting delicious hot sauces, hot honeys and specialty salts. And when I say fast-growing, they have grown 3-4X year over year in gross revenue these past three years and have rolled Red Clay out to The Fresh Market, Whole Foods Market, Publix, Food 52 and more. Incredibly impressive! Prior to Red Clay, Molly was Co-Founder and Co-CEO of Babiators, one of Forbes' 100 Most Promising Companies an...
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4 years ago
53 minutes

Influencer Business: A podcast by Trove
Bonnie Knobloch, Head of Business Development, on Equilibria’s (@equilibriawomen) highly relational influencer marketing strategy
Equilibria is the premium CBD brand that you’ve likely seen scrolling through your Instagram. While still a young company (not even 3 y/o yet!), they have seen incredible growth during their lifespan, in large part due to their partnerships with content creators. Bonnie Knobloch, the Head of Business Development at Equilibria, joins us for a transparent conversation about their highly relational approach to influencer marketing. We talk about: Their generous commission structureWhy she w...
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4 years ago
54 minutes

Influencer Business: A podcast by Trove
Emily Chan, Director of Affiliate Marketing, on how Our Place (@ourplace) approaches partnering with content creators
We continue our streak of a dynamite Season 5 guest line-up with Emily Chan, Director of Affiliate Marketing at Our Place (@ourplace), a kitchenware and cookware brand that believes in connections made across the kitchen table. She has played a key role in developing the affiliate program from the ground up, partnering with a large network of influencers and top tier publishers aiming to drive impactful revenue for the brand. Prior to joining Our Place, Emily was leading affiliate at DTC...
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4 years ago
44 minutes

Influencer Business: A podcast by Trove
Jackie Thomson (@jtthomson) on when to partner with a PR firm and the value they provide for your brand
We’re already nearly halfway through Season 5! Up until now, we’ve talked with content creators, product-based businesses, a social media strategy expert, and a director of influencer and brand partnerships at a major affiliate company. All amazing guests! And we’re continuing that trend with today’s guest. In this episode, we’re sitting down with Jackie Thomson, a partner at Leapfrog PR to talk about what, exactly, a PR agency can do for brands and the value they bring to that partnersh...
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4 years ago
47 minutes

Influencer Business: A podcast by Trove
Corinne Travis on monetization, the power of data, and influencer campaign management
Corinne Travis, the Director of Influencer & Brand Partnerships at CJ Affiliate joins us on the podcast to dive into affiliate marketing...its value, what it looks like at CJ, and how to approach it successfully (as an influencer and brand). We talk about what brands look for in sponsored influencer campaigns, the power of using data to pitch to brands, and so much more!As the Director of Influencer & Brand Partnerships at CJ Affiliate, Corinne helps influencers maximize monetization ...
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4 years ago
40 minutes

Influencer Business: A podcast by Trove
Ashley Brooke on running a small business as a content creator
Long-time content creator Ashley Brooke (of Ashley Brooke Designs) talks candidly about her path to reinvention and what it means to run a small business as a content creator. For anyone curious about what it looks like to treat a blog as a business and what it means to be a good influencer partner for brands, this is for you! AshleyBrooke.com is a creative brand and lifestyle blog dedicated to celebrating life’s big moments and every day adventures. For more than 10 years, Ashley has wo...
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4 years ago
55 minutes

Influencer Business: A podcast by Trove
Neely and Chloe Burch (of @neelyandchloe) on partnering with influencers to bring the brand to life in a unique way
Sisters Neely and Chloe Burch of the accessories line Neely and Chloe join us to talk about the early days of building a product-based business, their very successful first ever special collaboration launch with a well-known influencer, and how they’ve found success in partnering with influencers to bring their brand to life in a different and unique way. For those unfamiliar with the brand, Neely and Chloe designs are understated and timeless, meant to be worn season after season. The s...
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4 years ago
49 minutes

Influencer Business: A podcast by Trove
Kelly Stumpe (@the_car_mom) on becoming an “accidental influencer"
Kelly Stumpe of The Car Mom (@the_car_mom) talks about all the things in this episode!...Her vision and mission for The Car Mom, her accidental influencer status, and her explosive growth. She grew from zero to 140k+ on Instagram in just one year and over 1M YouTube views in less than 6 months! Through honest car tours from a mom’s perspective and car-related content, Kelly empowers people to make more informed car purchasing decisions. Kelly is sharp, authentic, hilarious, and totally relata...
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4 years ago
33 minutes

Influencer Business: A podcast by Trove
Kar Brulhart (kb_brandmarketing) on growing by 15k in 31 days on Instagram and how you can too
Kar Brulhart (kb_brandmarketing) helps overwhelmed entrepreneurs grow on Instagram. In this episode, she shares how she grew on Instagram by 15k followers in just 31 days—all organically. Kar has years of experience working at innovative startups and has created marketing campaigns for well established brands like Michael Kors, Google, and the UN. She left corporate life at the beginning of the pandemic when she was 9 months pregnant to pursue her dream of supporting small business owners. Sh...
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4 years ago
31 minutes

Influencer Business: A podcast by Trove
Jessica Merchant (@howsweeteats) on Nailing Your Voice and the Importance of Being True to Your Brand
Food blogger and third-time author Jessica Merchant of @howsweeteats joins this episode to talk about how she’s nailed her voice and shares unpopular opinions on what it takes to get better at writing. Jessica openly talks about her weaknesses, her favorite parts of the job (and least favorites!), and how staying true to her brand has helped her make better decisions.She’s as relatable as she is fun and we were so thrilled to have her join us for a very lively conversation.For more on Jessica...
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4 years ago
35 minutes

Influencer Business: A podcast by Trove
New Host! Austin Munhofen on talent management, working with brands, and the future of the Trove podcast
Austin Munhofen is the founder of Gush and Grow, a talent management and brand education company, Trove partner, *and* the new host of the Influencer Business podcast! She shares her non-linear path to influencer management and her take on the most exciting industry developments that are still to come. We cover a lot in this episode, including when you might be ready for talent management, her number one advice to content creators, and, finally, we introduce her as the new host of the podcast...
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4 years ago
28 minutes

Influencer Business: A podcast by Trove
Daniel LaBelle (@daniellabelle1) on going from 0 to 15M in twelve months and how to handle new challenges
Daniel LaBelle started using TikTok to help his photography business, but 12 months later he has morphed into a full-time content creator thanks to his nearly 15 million fans. His comedic takes on everyday life have catapulted him into a new career and he shares what that ride has been like. The highs, the lows and nearly wanting to quit. Daniel shares how he has maintained perspective on the crazy ride and how he is thinking about the future. In addition, he dispenses some invaluable ad...
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4 years ago
48 minutes

Influencer Business: A podcast by Trove
Kathleen Barnes (@kathleen_barnes) on managing your holiday schedule and building a following while moving
Kathleen Barnes (@kathleen_barnes) joins this episode of Influencer Business to talk about how to handle the holidays (and avoid burnout), building her business while moving all over the country and dealing with tough times while you have a public profile. Kathleen doesn't pull any punches and is very transparent about what really goes on behind the scenes of an influencer business.Kathleen started her blog after her dreams of being a journalist were put into question by a difficult economic ...
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4 years ago
1 hour 15 minutes

Influencer Business: A podcast by Trove
Katie Rodgers (@katierodgers) on the importance of experimentation and evolving with your craft
Katie Rodgers (@katierodgers) is an artist who left New York in early 2020 (before COVID) after over a decade in the Big Apple. She had found incredible success in Manhattan and had built a great business and massive following, but something was missing. Katie had hit a point where she was not feeling inspired, so she went looking for inspiration.She found it in New Mexico where she has lived a very different life, still creating, but also working on a farm and getting involved in the local c...
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4 years ago
59 minutes

Influencer Business: A podcast by Trove
Investor Li Jin on the Passion Economy and how the creator industry is evolving
Li Jin is an investor who focuses on the Passion Economy, a term that she coined herself that means this new economy where individuals monetize their skills. Li has been interested in and an active participant in the Passion Economy for years now. She embraced early blogging platforms and has recently launched a podcast of her own.With a degree in statistics from Harvard and work experience in strategy at Capital One and product management at Shopkick, Li had a well-rounded background that to...
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5 years ago
55 minutes

Influencer Business: A podcast by Trove
Makeda Saggau-Sackey (@glamazondiaries) on being in VOGUE and focusing on your existing followers
Makeda Saggau-Sackey is an OG influencer. She started her blog Glamazon Diaries back in 2007 when she was working on Capitol Hill and wanted to flex her creativity. Her blog grew rapidly and has taken her from wanting to work at Vogue to actually appearing in the magazine! In this episode, Makeda shares her journey as an influencer (that has taken her from DC to NYC to TX) and why you need to focus on the followers you have, not on likes, comments or growth. We also get into planning a weddin...
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5 years ago
45 minutes

Influencer Business: A podcast by Trove
The Best of Influencer Business: Superlatives from the First Sixty
We look back at the first sixty episodes of Influencer Business and highlight some of the top episodes via superlatives. You remember superlatives from high school right? "Most likely too...." Well we had our audience send in which superlatives they would like us to share from the show and this is the result. We will be sharing which interview was the funniest, which had the best story, which provided the most insight and much much more. It is a great way to look back at some of the amazing g...
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5 years ago
27 minutes

Influencer Business: A podcast by Trove
Elizabeth Holmes (@eholmes) on going from writing at the WSJ to publishing on IG stories (and her book!)
Elizabeth Holmes (@eholmes) is a journalist who has created an incredible instagram stories series called So Many Thoughts (SMT), focused on British Royal Style. In a few short years, Elizabeth went from writing features for the Wall Street Journal to putting her thoughts on IG story slides. And what started as an instagram phenomenon has led to in-real-life events and, finally, a book that is shipping in November (but you can buy it now).In this episode, Elizabeth shares her journey as a jou...
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5 years ago
1 hour 21 minutes

Influencer Business: A podcast by Trove
In our very last episode of Season 5, we sit down with Lindsay Alesso to discuss the intricacies and tactics of affiliate marketing. Lindsay is a Senior Client Development Manager at CJ Affiliate who has worked with global brands in the travel, retail, fashion, and sportswear space on their marketing objectives to create and execute short and long-term affiliate strategies. She’s been a panelist for many affiliate events that are focused on the value of content, and has received recognition a...