Surviving the Games Industry: Building Your Brand

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IndieGameBusiness®

Jay Powell

440 episodes

3 days ago

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.

Video Games

Leisure

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All content for IndieGameBusiness® is the property of Jay Powell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Video Games

Leisure

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Surviving the Games Industry: Building Your Brand | Larry Kuperman

IndieGameBusiness®

1 hour 1 minute 48 seconds

6 days ago

Surviving the Games Industry: Building Your Brand | Larry Kuperman

In this episode of IndieGameBusiness, we sit down with Larry Kuperman, VP of Business Development at Nightdive Studios, to explore what it takes to survive and thrive in the ever-changing games industry. Larry shares his insight on developing your personal brand, how it can complement your studio’s identity, and why visibility and authenticity matter more than ever.

We’ll also discuss the role of reputation in business development, how to position yourself as a trusted industry voice, and what lessons Larry has learned from his years working with classic IPs at Nightdive. If you’re a developer, marketer, or business lead looking to strengthen your presence in the space, this conversation is packed with practical advice.

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