In this episode of The Indian Business Podcast, we dive into the incredible journey of Saurabh Munjal, the founder of Lahori Zeera, one of India’s fastest-growing FMCG brands. What started as a small-town experiment has now become a national sensation, taking on beverage giants such as Coca-Cola, Pepsi, and Parle.Saurabh reveals how Lahori Jeera navigated GST hurdles, built a powerful distribution network, and launched the iconic ad campaign that made Lahori Zeera unforgettable, all without celebrity endorsements.Packed with insights on pricing psychology, product innovation, and cultural branding, this episode is a must-watch for anyone seeking to understand how Indian entrepreneurs are redefining FMCG by building profitable brands rooted in local tastes and identities.

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