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In this episode, Mark Rober, one of the world’s most popular YouTubers, shares how he built a global content empire by staying true to creativity and focusing on what he loves not what the algorithm demands.This episode explores how Mark approaches making viral videos, the real role of thumbnails, why picking the right idea matters more than fancy editing, and how to build businesses beyond sponsorships. Mark also reveals how creators can scale their success by building their own products, the importance of having the right business partner, and why creators should focus on storytelling and trust over short-term trends.If you’re a creator, entrepreneur, or marketer, this is a masterclass on building long-term, sustainable success in the creator economy.