Today, we have with us Kiran Shah, the mastermind behind Go-Zero, India’s fastest-growing guilt-free ice cream brand. Coming from a family with over 50 years of experience in the ice cream business, Kiran took a bold step to revolutionize the industry with zero sugar, low-calorie, and high-protein ice creams.Despite strong competition from legacy brands like Naturals and Amul, Kiran’s strategic approach, smart marketing, and innovation have helped Go-Zero carve out a ₹66 crore empire in a short span. From securing investment on Shark Tank India to scaling his brand through modern retail channels like Blinkit, Zepto, and Swiggy, his journey is a true inspiration for entrepreneurs.