Ever met a rookie rep who thinks they have sales all figured out? Or a seasoned pro who second-guesses their every move? That’s the Dunning-Kruger Effect in action. But new research challenges what we’ve long believed about this bias.
In this episode, we discuss how this psychological phenomenon impacts sales professionals and buyers and how to strike the right balance between confidence and competence. Tune in for practical strategies for overcoming this bias to close more deals and guide customers to better decisions.
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