We’re taught to chase success, but what if the real growth comes from chasing failure? In this episode of In Confidence, Lisa sits down with her best friend, Jane Park, founder of Julep and Tokki, and former director at Starbucks and leader at BCG, to talk about why she sets “failure goals” on purpose. Jane shares how reframing failure as a target instead of a setback can help you aim higher, take bigger risks, and uncover who you’re truly meant to be. You’ll learn: Why avoiding failure is the enemy of growth and how to rewire your brain to seek it out The “next time this happens, I will…” method to turn regrets into learnings How to process rejection, face worst-case scenarios, and keep the conversation going when you hear “no” This conversation will inspire you to rethink your relationship with failure and see it as proof that you are stretching, growing, and playing bigger than before.   00:00 Intro 01:37 Meet Jane Park 08:22 Why Jane Thinks We Should Strive to Fail 12:00 What Is a Failure Goal? 17:37 No Regrets, Only Learnings 19:51 Why Jane Adopted This Philosophy 22:47 Jane’s Failure of Character Story and What She Learned from It 32:53 How to Process Shame and Embarrassment 34:56 Shame Buddies, Holding Space, and Recognizing Toxic Positivity 39:07 Quick Questions: Ritual to Stay Grounded, Rewards for Failing, Normalizing Failure in the Workplace, Jane’s Professional Failure Rate 48:39 Why Great Risk-Taking Means Being an Expert in Failure 53:16 Try This Failure Goal This Week 55:10 Outro 56:25 Disclaimer   Connect With Us So You Never Miss a Moment of Inspiration:  ⁠⁠⁠⁠⁠⁠⁠⁠Visit Our Website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Our Best-Selling Book in Paperback⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Follow Gravitas on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Follow Lisa on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Lisa on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Suggestions or Questions? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Us at inconfidence@gravitasnewyork.com⁠