In this episode we will lay to rest the starving artist myth. There's no reason to sacrifice anything to have a sustainable creative business and to follow your dreams of being a successful artist. Artisans all over the world are making a living doing what they love and you should too.

In this episode we will unravel who exactly your customers are and what they want from you. Lara will talk about the biggest key to sales and marketing that you are missing and why it's so important whether you are selling in person, in markets and boutique shops, or online.

In this episode we will talk about how to build a business and brand around being multi-passionate creative. How do you continue to grow, learn new skills and innovate seamlessly while bringing your audience and customers along for the ride?

The marketplace is noisy, especially for artisans with a handcrafted business. So how to you stand out and differentiate yourself from the others in the market without lowering your prices, being too sales-y, and spending all your time marketing when you'd rather be in the studio creating? How do you actually put profits in your pocket when there are so many talented artisans out there?

In this episode we will dive into the ways business has fundamentally changed post-pandemic. No longer is a business only about having a great product or the "correct" pricing. It's so much more. So how do you as an artist or artisan brand fit into this new impact & values-driven economy? How can you find your voice and share your passions while attracting buyers and collectors?

In this first episode, we will uncover if you are guilty of the #1 mistake every artisan makes when building their business. Likely, you are struggling needlessly with your marketing, messaging, and sales because of this. This will lead to burn-out and frustration faster than anything else, leaving you with a business that is not sustainable. And no, it has nothing to do with how beautiful your social media photos are.