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Impact Pricing
Mark Stiving, Ph.D.
500 episodes
1 day ago
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
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Marketing
Education,
Business,
How To
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All content for Impact Pricing is the property of Mark Stiving, Ph.D. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
Show more...
Marketing
Education,
Business,
How To
Episodes (20/500)
Impact Pricing
The Future of Pricing: How AI Changes Everything Except the Pricer with Matt Knaggs
1 day ago
33 minutes 49 seconds

Impact Pricing
Blogcast: Pricing AI: The Value of Packaging
4 days ago
11 minutes 35 seconds

Impact Pricing
Why 60% of Your Quotes Signal 'Negotiable' to Buyers (And Cost You Millions) with Bill Diggons
1 week ago
29 minutes 28 seconds

Impact Pricing
Blogcast: Packaging AI: Structuring Features and Placing AI in Offers
1 week ago
14 minutes 24 seconds

Impact Pricing
Why ROI Is Your Most Powerful Pricing Tool with Sarah Williams
2 weeks ago
36 minutes

Impact Pricing
Blogcast: Pricing AI: Market Segmentation Matters
2 weeks ago
6 minutes 30 seconds

Impact Pricing
Why Efficiency, Not AI, Is the Real Competitive Advantage in Pricing with Lindsay Maurer
3 weeks ago
31 minutes 8 seconds

Impact Pricing
Blogcast: Pricing AI: Are You Selling a Platform or a Solution?
3 weeks ago
7 minutes 33 seconds

Impact Pricing
Jobs to Be Done: The Pricing Strategy That Pays Off Big with Bill Wilson
4 weeks ago
31 minutes 41 seconds

Impact Pricing
Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?
1 month ago
7 minutes 31 seconds

Impact Pricing
AI as a Multiplier for Pricing with Emanuel Martonca
1 month ago
30 minutes 7 seconds

Impact Pricing
Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value
1 month ago
8 minutes 35 seconds

Impact Pricing
Why I Teach Pricing: My Journey and Mission
1 month ago
5 minutes 3 seconds

Impact Pricing
Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World
1 month ago
9 minutes 19 seconds

Impact Pricing
Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy with Ryan Doran and Danny Smith
1 month ago
33 minutes 23 seconds

Impact Pricing
Monetizing AI: Beyond Cost-Plus Pricing with Ian Clark
1 month ago
32 minutes 41 seconds

Impact Pricing
Blogcast: Why Empathy Is Your Most Underrated Pricing Tool
2 months ago
5 minutes 36 seconds

Impact Pricing
From Commoditized to Premium: The Remarkable Effect with Ton Dobbe
2 months ago
33 minutes 21 seconds

Impact Pricing
Blogcast: Two Buyers Talked … and Nothing Bad Happened
2 months ago
4 minutes 20 seconds

Impact Pricing
Let Your Customers Help You Price with Scott Kelly
2 months ago
18 minutes 15 seconds

Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.