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Impact Pricing
Mark Stiving, Ph.D.
500 episodes
1 day ago
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
Show more...
Marketing
Education,
Business,
How To
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All content for Impact Pricing is the property of Mark Stiving, Ph.D. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
Show more...
Marketing
Education,
Business,
How To
Episodes (20/500)
Impact Pricing
How AI is Breaking Traditional Per-User Pricing Models with Alan Hollander
1 day ago
32 minutes 25 seconds

Impact Pricing
Blogcast: Markets Don’t Segment By Industry; Buyers Segment By Problem
4 days ago
2 minutes 20 seconds

Impact Pricing
Why Most Companies Are Pricing Wrong: The Hidden System Behind Google's Million Daily Price Changes with Gary Bailey
1 week ago
31 minutes 27 seconds

Impact Pricing
Blogcast: Urgent Pricing Decisions
1 week ago
3 minutes 37 seconds

Impact Pricing
How to Price Products Before You Build Them with Garrick van Buren
2 weeks ago
32 minutes 27 seconds

Impact Pricing
Blogcast: Why I Don’t Use Value Maps
2 weeks ago
2 minutes 43 seconds

Impact Pricing
How to Spot Million-Dollar Pricing Opportunities Before You Buy Any Business with Fede de la Balze
3 weeks ago
23 minutes 27 seconds

Impact Pricing
Blogcast: Moving Hearts and Minds
3 weeks ago
3 minutes 8 seconds

Impact Pricing
Beyond Hiring: Why Private Equity Firms Are Building Pricing Transformation Teams (Not Just Filling Roles) with Jon Jennings and Ryan Walter
4 weeks ago
35 minutes 16 seconds

Impact Pricing
Blogcast: Willingness to Pay Is Not Rational
1 month ago
5 minutes 41 seconds

Impact Pricing
Understanding Context-Driven Pricing: The Key to Maximizing Willingness to Pay with Mark Stiving
1 month ago
26 minutes 54 seconds

Impact Pricing
Blogcast: Tariffs Are a Second Chance
1 month ago
2 minutes 28 seconds

Impact Pricing
Stop Pricing Like Everyone Else: How to Become 10X More Expensive Than Your Competitors with Alastair Dryburgh
1 month ago
30 minutes 29 seconds

Impact Pricing
Blogcast: Price Segmentation at National Parks
1 month ago
3 minutes

Impact Pricing
Adoption Over Retention: The New AI Pricing Game with Marcos Rivera
1 month ago
31 minutes 25 seconds

Impact Pricing
Blogcast: Reasons Why B2B Salespeople Discount
1 month ago
3 minutes 20 seconds

Impact Pricing
Pricing in the Agent Economy: The Future Beyond Subscriptions with Steven Forth
1 month ago
32 minutes 52 seconds

Impact Pricing
Blogcast: Practical Pricing in a World with Tariffs
2 months ago
3 minutes 17 seconds

Impact Pricing
Pricing as Language: How It Influences Valuation and Market Perception with Mike Blake
2 months ago
27 minutes 57 seconds

Impact Pricing
Blogcast: Pricing AI: The Rules Haven’t Changed, But Your Strategy Should
2 months ago
5 minutes 6 seconds

Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.