Jenny McNeil takes a deep dive into how to use food as a tool for conveying narrative and engaging the imagination. From understanding the key emotions that food and communal eating extract, to discussing how truly immersive food content can sit within larger scale experiences. Finally, we'll cover how food can be monetised within a customer or branded experience.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Sami Hamid from Glitch Studios pulls back the curtain and reveals how wearable XR headsets can be implemented into live staged theatre performances, bringing virtual characters and set pieces to life alongside real actors. 

This talk touches upon the technical implementation of AR, how it works with your AV setup, how real actors can act alongside virtual actors, and how to achieve all this without blowing up your budget.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

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Andy Barnes (Director, Entourage), Mairi Nolan (Puzzle Game Designer), Tom Lionetti-Maguire (Founder of Little Lion Entertainment), Farouk Dean (Co-Founder of NEXUS and Cellar Door) and Mark Sarfo Kantanka (Co-Founder of NEXUS and Cellar Door) in an open Q&A session, for our panelists and the audience to wrestle with the problems associated with developing your creative idea into a sustainable business. 

In this open discussion we're led by the audience and attempt to answer questions, offer advice and guidance and share our experiences developing live immersive work.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Join Michael Badelt from INTYA Creative as he explores turning mistakes into a success: How a small immersive scare attraction went from "Okay“ to "Oh Wow!!“

Hear about the sometimes surprising learnings made through the iterations and how those were incorporated back into the show to create an experience that was not just entertaining but had a hidden meaning that was engaging audiences even after the show was over. We will also look at some of the basics behind the emotional concept of fear, its applications and why creating a rather sneaky rollercoaster across the full emotional spectrum might actually be scarier than just going "Boo!"

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Simon Brind discusses concepts of Agency and Alibi in the creation of Larp and their connections to creating meaningful experiences for participants. 

In this talk he explores 'Agency' - the ability of an active participant in a story to make decisions that change the story in meaningful ways (and what that means for dramaturgy), 'Alibi' '- the idea that the participant experience can be designed in such a way that they can act or behave in ways that they would not normally act and 'Bleed' - the transfer of experience from participant to character or from character to participant.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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In this talk, Megan Clifton (Head of Narrative, Boomtown Fair) will discuss her learnings in her three years holding the storyline, the challenges of managing a truly collaborative fictional world, and how the ground-up model of interactive storytelling continues to find its feet.

Boomtown is the largest interactive theatre in the world, aiming to create an accessible, playable space where the audience can imagine new versions of themselves, new futures for themselves, try new realities on for size and become what they've always dreamed of becoming. Starting in 2009, Boomtown has kept a narrative throughline throughout, becoming deeper, more intricate and more multifaceted year-on-year. 

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Join Ollie Jones (Co-Founder of SWAMP) and James Seager (Creative Director of Les Enfants Terribles) to learn more about their journey from entertainment providers to established brand collaborators as they share how they made a meaningful transition, what they wish they had known in the early days and the benefits, opportunities and challenges of the brand engagement and immersive entertainment worlds coming together.

Both Les Enfants Terribles & SWAMP have a long legacy of delivering award-winning, innovative Immersive Entertainment experiences, leading to their signature styles and expertise being sought out by brands for experiential campaigns. 

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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In this session, Jessie Fu (Senior Manager of Strategy and Partnerships) highlights what Fever have learned about how new technologies are empowering immersive experience creators. 

Jessi shares topline data on key components and considerations that have driven a show’s successes from conception to execution, and discusses how integrating commercial and technical strategies can reduce risk. Jessie also unpacks how the strategic use of data and demand generation can better meet audience expectations and improve commercial performance. Additionally, she provides insights into how some of their experiences have scaled globally. This session was designed to equip creative leaders with the tools to blend artistic vision with business acumen, using technology as the connecting force.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Les Seddon-Brown (CEO and producer of Rematch) takes us through the makings of this unique show and how they were able to engage a higher-than-average attendance by first time Immersive goers of all ages and members of the global majority and dive into how the show resonated with a broad and diverse cast, crew, audiences and communities alike.

Rematch remagine the greatest stories in sport as live immersive events. Part immersive theatre, part festival, Rematch allows audiences to time-travel back to experience these stories as if they were there. Over 78 shows, Rumble in the Jungle Rematch gave fans in London the opportunity to travel back to Zaire 1974 to witness the Greatest boxing fight in history between Muhammad Ali and George Foreman. 

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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In this session, Laura Wilkinson and Ben Fredericks talk about the development process for incorporating accessibility in their immersive show "Choosing Children" from the outset of the creative process, the lessons learned, and where accessibility in immersive can go from here.

Choosing Children was a dramatic and interactive live spectacle for an intimate audience, which aimed to be fully accessible and inclusive. Audiences could request British Sign Language, Audio Description, and/or Captioning in every performance through an integrated Access System.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Joe Strickland (Digital Producer, DaDaFest), Laura Wilkinson (Producer, Ben Fredericks [Collaborations]), Thomas Florence (Artistic Director, But Why? Theatre) and Ben Fredericks (Writer and Director, Ben Fredericks [Collaborations]) discuss how the immersive sector can avoid disabling those audiences in the all too familiar ways they have been disabled by other forms of art and entertainment. 

This panel was a discussion between immersive creators about the broader topic of accessibility and how to make sure that creators and producers, can incorporate accessibility into events and experiences in a creative and effective way.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Join creators Katie Day, John Sear and Sudha Bhuchar as they unpack how their form-busting book was made, and the new challenges they encountered working with the printed form rather than live events. They’ll shine a light on development process structure, working with collaborators new to immersive, engaging target audiences as co-creators, and keeping to a tight budget. https://arainbowforamala.co.uk

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Immersive Artist Darren Emerson shares the challenges and experiences of bringing the multi-award-winning VR experience ‘In Pursuit of Repetitive Beats’ to audiences in the UK and Internationally.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

Watch the YouTube video: https://youtu.be/rzgCM1reeTQ

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Led by Richard (Technical and Artistic Director) and Erica Warp (Director of Neuroscience for Brainstorms), this talk investigates music, art, science and commercial realities to create viable immersive experiences at scale. Brainstorms is an immersive experience exploring the brain’s response to music and featuring the work of Pink Floyd and Imogen Heap, debuted at Frameless in London over 4 weekends in June 2024.

A hugely ambitious project for a very small team, with a breakneck schedule and very limited budget, the exhibition was executed flawlessly. But was it ‘successful’, and how are we measuring that success? 

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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CULTVR Lab has emerged as Europe’s first immersive cross-disciplinary space, focusing on digital arts, XR live performance, and fulldome cinema with Matt Wright (Artistic Director) and Janire Najera (Managing Director) at the helm.

This session explores the complexities of producing and touring Shared Reality content that blends virtual and physical environments, through learnings from the show "Arka Kinari: Artivism at Sea," showcasing how immersive arts can forge new pathways for human connection, spotlight global issues, and inspire tangible action.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Join Coney's Tassos Stevens (director) and Matthew Hawn (commissioner), as they discuss "Evergreen," a sprawling three-month adventure inspired by Matthew's wife Molly's love of children's literature and the couple's 20th wedding anniversary.

After captivating 40,000 people with "The Golden Key" in Autumn 2023, legendary theatre company Coney embarked on a unique challenge: crafting an intimate experience for just two people. Launched with a sprig of spruce and a mysterious text at the Victoria and Albert Museum, Coney used dramaturgy and technology to send the couple on a seemingly serendipitous race against an ominous antagonist to recover four magical keys hidden around the UK.  

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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An in-depth dive with the creative and production teams from Bridge Command (Owen Kingston, Artistic Director and Tom Black, Executive Director), Illusion (Dan Hughes, Director), Entourage (Andy Barnes, Director) and Clockwork Dog (Sam Clear, Head of Production) who created Bridge Command, a unique and pioneering interactive experience that allows players to be the bridge crew of their own starship.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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The video of talk can be found on our YouTube channel - https://youtu.be/p2pUSzzAqWc

Sophie Larsmon, a creative producer and director of live immersive experiences, presents data and diagramming tools to help create and structure immersive experiences.

Talking about her previous work, particularly her collaborations with immersive experience production company Any One Thing, Sophie shares some insights into how she looks to create meaning in her experiences, going beyond mere spectacle to leave audiences moved and changed.

Discover the full IEN "Making Immersive" Library: https://immersiveexperience.network/articles

This talk was recorded at the Immersive Experience Network’s Live Immersive Design Symposium in October 2023, and is supported by Arts Council England and our industry partners: Illusion Design & Construction, Mance Communications, White Light, Unlocked Vision, Clockwork Dog, d&b audiotechnik, Scene2, Little Lion Entertainment , Entourage, and Vista Insurance.

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View the video of this session at https://youtu.be/Hv0fV7NGTlw

Explore the creative process behind “Peaky Blinders: The Rise” with Rebecca Brower (Production Design and Costume Design) and Tom Maller (Creative Director and Director).

They reveal how they turned the series into an immersive theatre hit, focussing on richly detailed set and costume design, combined with an engaging yet accessible narrative. They discuss overcoming the complexities of recreating 1920s Birmingham in busy Camden and categorise audience types, from narrative players to explorers, ensuring an experience that resonates with all.

Discover the full IEN "Making Immersive" Library: https://immersiveexperience.network/articles

This talk was recorded at the Immersive Experience Network’s Live Immersive Design Symposium in October 2023, and is supported by Arts Council England and our industry partners: Illusion Design & Construction, Mance Communications, White Light, Unlocked Vision, Clockwork Dog, d&b audiotechnik, Scene2, Little Lion Entertainment , Entourage, and Vista Insurance.

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Kat Gill (Access Producer), Jane Ensell (Audio Describer) and Colin Nightingale (Associate Creative Producer) discuss accessibility requirements and sensitivities in immersive experiences with Joe Bucknall (Immersive and Interactive Scholar).

Their discussion explores their reflections on the successes and challenges of accessible productions they have been involved with, as well as the importance of access stewards, training resources and critiques of current approaches, with a focus on making experiences accessible to all audiences.

Discover the full IEN "Making Immersive" Library: https://immersiveexperience.network/a...

This talk was recorded at the Immersive Experience Network's Live Immersive Design Symposium in October 2023, and is supported by Arts Council England and IEN Industry Partners: Illusion Design & Construction, Mance Communications, White Light, Unlocked Vision, Clockwork Dog, d&b audiotechnik, Scene2, Little Lion Entertainment , Entourage, and Vista Insurance.

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