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If/Then
Stanford GSB
44 episodes
1 week ago

How do we lead with purpose, make better decisions, and navigate an uncertain future? On If/Then, Stanford GSB faculty break down cutting-edge research on leadership, strategy, and more, exploring enduring questions and the forces reshaping business and society today, from AI to geopolitics. Hosted by senior editor Kevin Cool.

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Management
Business,
Science,
Social Sciences
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All content for If/Then is the property of Stanford GSB and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

How do we lead with purpose, make better decisions, and navigate an uncertain future? On If/Then, Stanford GSB faculty break down cutting-edge research on leadership, strategy, and more, exploring enduring questions and the forces reshaping business and society today, from AI to geopolitics. Hosted by senior editor Kevin Cool.

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Management
Business,
Science,
Social Sciences
Episodes (20/44)
If/Then
What's Your Problem: "Teaching Computers to See"
This week on If/Then, we’re sharing an episode of What’s Your Problem?, a show from Pushkin Industries where entrepreneurs, engineers, and scientists talk about the future they’re trying to build—and the problems they must solve to get there. Hosted by former Planet Money co-host Jacob Goldstein, each conversation explores the challenges and breakthroughs shaping the next wave of innovation. In this episode, Goldstein speaks with Fei-Fei Li, Stanford computer scientist, former Chief Scientist of AI and Machine Learning at Google, and one of the most influential figures in the field of computer vision. Li reflects on her pioneering work developing ImageNet, the massive dataset that helped spark the modern AI revolution, and the “north star” questions that have guided her research from neuroscience to machine learning. Together, they trace how a single insight about how humans see the world led to a paradigm shift in artificial intelligence—and how Li’s vision continues to shape the way we teach machines to see, learn, and collaborate with us. More Resources:     •  Fei Fei Li    •  Stanford Institute for Human-Centered Artificial Intelligence (HAI)     •  ImageNet     •  What’s Your Problem? If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Chapters:  (00:00:00) Introducing “What’s Your Problem?” Kevin Cool introduces the Pushkin Industries podcast hosted by Jacob Goldstein. 00:00:45 — What Is Computer Vision? Jacob Goldstein and Fei-Fei Li explain how machines learn to see and interpret images. 00:03:18 — Real-World Uses of AI Vision Li shares examples from healthcare, robotics, and environmental science. 00:05:06 — Discovering the Science of Seeing How human vision research inspired Li’s lifelong “north star” in AI. 00:09:56 — Creating ImageNet Li builds a massive image database that transforms computer vision research. 00:13:29 — Defining 30,000 Visual Concepts How cognitive science helped shape ImageNet’s massive scale. 00:16:41 — Building the Dataset by Hand Li's team uses global crowdsourcing to label millions of images. 00:19:38 — The 2012 Breakthrough Jeff Hinton’s neural network shatters records and sparks the deep learning era. 00:22:19 — Data Meets Hardware Li reflects on how big data and GPUs converged to power modern AI. 00:24:55 — Lightning Round with Fei-Fei Li Quick insights on resilience, mentorship, and the future of human-AI collaboration. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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1 week ago
27 minutes 3 seconds

If/Then
GSB at 100: The Magic
Professors reflect on what Stanford GSB has accomplished in one hundred years and what the future may hold.
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1 month ago
20 minutes 44 seconds

If/Then
View From The Top: “Lisa Su Is Still Curious About How Things Work”
This week on If/Then, we’re sharing an episode of View From The Top: The Podcast, an audio series featuring leaders from around the world in conversation with MBA students. Recorded live at the CEMEX Auditorium at Stanford Graduate School of Business, episodes feature insights on effective leadership, the values that guide it, and lessons learned along the way. Lisa Su, the chair and CEO of Advanced Micro Devices (AMD), leads one of the world’s most influential technology companies, a pioneer in high-performance computing and designer of chips that power everything from cellphones to supercomputers. Su joins Michael Liu, MBA ’25, to talk about what it takes to stay on the cutting edge of technology, the tremendous potential of artificial intelligence, and why her superpower may be her commitment to learning. “Careers are very much by chance,” Su says. “The nice thing about my early career is I was lucky enough to have bosses who asked me all the time, ‘What do you want to be when you grow up?’ And I was like, ‘I don't know. Let me think about [it]...what I like to believe is the ability to learn at each step was what really helped me in my career.” This conversation was recorded on February 24, 2025.  More Resources:     •  Lisa Su     •  GSB Insights      •  View From The Top  If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Chapters:  (00:00:00) Introduction Kevin Cool introduces a summer spotlight on other podcasts, featuring View from the Top. (00:00:59) Meet Lisa Su Michael Liu introduces Lisa Su, AMD CEO, and highlights her career transformation. (00:04:13) Growing Up & MIT Years Lisa reflects on her immigrant upbringing and her journey through three degrees at MIT. (00:05:43) Discovering Semiconductors A part-time lab job at MIT ignites Lisa’s passion for chip technology. (00:07:21) From Engineer to Leader Lisa describes her transition from technical work to managing people and projects. (00:11:19) Tackling Hard Problems How curiosity and teamwork help Lisa embrace high-stakes technical challenges. (00:13:40) Betting on Talent Lisa recounts moments when she was given a chance—and how she now pays that forward. (00:17:03) Becoming CEO at AMD What brought Lisa to AMD and the unexpected call to lead the company. (00:21:51) Strategy in a Turnaround How AMD focused on high-performance computing and long-term bets. (00:25:41) Cultural Shift at AMD Lisa outlines how AMD’s culture became collaborative, ambitious, and learning-driven. (00:27:19) AI & Global Tech Politics The complex intersection of AI innovation and geopolitical regulation. (00:32:37) Open vs. Closed AI Platforms AMD’s open-source AI approach with NVIDIA’s more vertical model. (00:38:54) Future Vision & Final Reflections Lisa offers advice to MBAs and shares what she wants her legacy at AMD to be.   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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2 months ago
56 minutes 14 seconds

If/Then
The Joy of Discovery and Why Research Matters
 As we celebrate the conclusion of the second season of the If/Then podcast, we present a bonus episode featuring Deborah H. Gruenfeld, the Joseph McDonald Professor and Professor of Organizational Behavior and a Senior Associate Dean for Academic Affairs at Stanford Graduate School of Business.  Gruenfeld, who appeared on the first season of If/Then in an award-winning episode about hierarchies and the nature of power, returned to the studio to share her thoughts on the value of academic research and its impact on individuals and organizations.  “The nice thing about research is that it provides tools and methods and an approach to learn about what’s true in the world, taking into account that what we learn from firsthand experience is not reliable,” she says. “Research helps us build a body of knowledge about what's actually true that we can trust.” This episode was recorded on July 16, 2025. Related Content:Deborah H. Gruenfeld, faculty profileWhy Research MattersWhy I Research: Findings Fueled by the Head and the Heart If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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2 months ago
16 minutes 25 seconds

If/Then
The Future of Everything: "The Future of Motivation"
How do you stay motivated when your goal is months — or even years — away? Stanford’s Szu-chi Huang breaks down the science of sticking with it.
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3 months ago
34 minutes 2 seconds

If/Then
Think Fast, Talk Smart: "Ambiguity to Action: Tensions and Trade-Offs of Leadership and Communication"
Leadership isn’t about avoiding uncertainty: it’s about embracing the clarity that ambiguity can bring.
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4 months ago
23 minutes 45 seconds

If/Then
Culture Still Eats Strategy For Breakfast
Do you stick to the rules or do you roll through stop signs? Whether you’re “tight” or “loose” — how closely you adhere to social norms — has major implications for your life at home and at work.  “To be effective, we want to be ambidextrous,” says Michele Gelfand, the John H. Scully Professor in Cross-Cultural Management and Professor of Organizational Behavior at Stanford Graduate School of Business. “Even if we might lean tight or loose, we want to be able to create a context where we can have both tight and loose elements.” Sophisticated strategies will fail if they don’t account for deeply embedded norms, and Gelfand breaks down why the adage that “culture eats strategy for breakfast” is more than just a management cliché.  “From the moment we wake up to the moment we go to sleep, [culture is] affecting everything from our politics to our parenting,” Gelfand says. “But we take it for granted — we don’t even think about it. So it’s kind of invisible. And that’s a pretty profound puzzle.”    What’s the biggest cultural adjustment you’ve made? Share your story at ifthenpod@stanford.edu. This episode was recorded on January 28, 2025. Related Content:Faculty profilePsst — Wanna Know Why Gossip Has Evolved in Every Human Society?Class Takeaways — The Art of NegotiationWhy the Pandemic Slammed “Loose” Countries Like the U.S. If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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4 months ago
29 minutes 54 seconds

If/Then
The AI Prescription for Healthcare
AI has the potential to reshape medicine. But translating its promise into solutions for providers and patients is a high-stakes challenge. “There’s a lot more problems than solutions available,” says Mohsen Bayati, the Carl and Marilynn Thoma Professor of Operations, Information & Technology at Stanford Graduate School of Business. “So it’s ripe for innovation.” From trust and privacy to hallucination and data quality, the complications are significant. Bayati says that safely and effectively integrating AI into an enormous industry that treats people in their most vulnerable moments requires safety guardrails, human oversight, and maybe even a leap of faith.  “[We] need to have patience with the benefits of these systems,” he says. Are you ready to interact with artificial intelligence at the doctor’s office? Sound off at ifthenpod@stanford.edu. This episode was recorded on March 4, 2025. Related Content:Mohsen Bayati faculty profileA Peek Inside Doctors’ Notes Reveals Symptoms of BurnoutMany Health Care Workers Are Emotionally Exhausted, and Technology May Be to BlameWhy Hospitals Underreport the Number of Patients They Infect If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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5 months ago
27 minutes 40 seconds

If/Then
Designing the AI Organization
“The way I think about trying to anticipate and shape the AI future requires us to take a step back and ask ourselves first, ‘What does this technology do? What does it enable?’” reflects Amir Goldberg, a professor of organizational behavior at Stanford Graduate School of Business. “That’s very different from asking ourselves, ‘How is the technology implemented?’”  From locating the origins of innovation to identifying hidden barriers blocking new ideas, Goldberg presents a framework for harnessing novel technological capabilities like AI — capabilities that are essential for staying ahead of the competition.   “The data/AI train is leaving the station,” he says. “The problem is, there are many trains — and some are going off a cliff.”    Is your organization exploring how to transform its experience into data? Tell us your story at ifthenpod@stanford.edu. This episode was recorded on February 5, 2025. Related Content:Amir Goldberg faculty profileTo Discover Breakthrough Ideas, Look to the OutsidersIs Your Business Ready to Jump Into A.I.? Read This First.Why Investors Throw Money at Eccentric CEO If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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5 months ago
26 minutes 35 seconds

If/Then
What Happened to the Middle?
Neil Malhotra, the Edith M. Cornell professor of political economy at Stanford Graduate School of Business, aims to identify the nature of our tumultuous political moment in his work.  In this episode, Malhotra explores rising distrust, shifting political identities, and what these changes mean for individuals — and businesses.  Plus, the billion-dollar question: “Is Trump creating a movement that is separate from himself or is it identified with himself?” Malhotra asks. “It remains to be seen.” Is there a political question you’d like us to explore? Email us at ifthenpod@stanford.edu. This episode was recorded on December 18, 2024. Related Content:Neil Malhotra faculty profile: https://www.gsb.stanford.edu/faculty-research/faculty/neil-malhotraA Surprising Discovery About Facebook’s Role in Driving PolarizationPulling Back From Polarization: How Business Leaders Can Step Up10 Tips for Tackling Political Polarization in the Workplace and BeyondHow the Supreme Court’s Abortion Ruling Played in the Court of Public Opinion If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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5 months ago
30 minutes 7 seconds

If/Then
Small Business, Big Impact
Sridhar Narayanan, a professor of marketing at Stanford Graduate School of Business, studies how small businesses operate and why they’re so important, especially in the developing world.  “Modernizing small businesses will have a profound impact on economies worldwide in many ways,” he says.  In this episode of If/Then, Narayanan explains why so many retailers still rely on cash, how modernization can boost revenue, and what these patterns reveal about credit access, trust in institutions, and global economic development. Have you modernized a small business or did you choose to stick with what was already working? Tell us your story at ifthenpod@stanford.edu. This episode was recorded on November 5, 2024. Related Content:Sridhar Narayanan faculty profileUpgrades Can Help Mom-and-Pop Stores Compete with Big RetailFrom Instinct to Insight: Crafting an Intentional Sales StrategyWith “Retargeted” Advertising, Sooner Is Better Than Later See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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6 months ago
25 minutes 36 seconds

If/Then
Could Financial Literacy Change the World?
Only a third of the global population is financially literate. Why? Because most of us don’t learn the basics of personal finance in school — or elsewhere.  Treating financial literacy as an afterthought can have serious consequences, from personal calamities to economic crises, according to Annamaria Lusardi, a professor of finance and the director of the Initiative for Financial Decision-Making at Stanford Graduate School of Business.  On this episode of If/Then, Lusardi makes the case for treating financial education like preventative care: essential, cost-effective, and an enormous opportunity to improve people’s lives, boost workplace performance, and strengthen economic resilience.   “We should learn about money as soon as possible,” Lusardi says. “As soon as the tooth fairy comes.” Where do you go for financial advice? Tell us more at ifthenpod@stanford.edu. This episode was recorded on November 5, 2024. Related Content:Annamaria Lusardi faculty profileOn a Mission to Teach the World the Basics of Personal Finance See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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6 months ago
27 minutes 40 seconds

If/Then
Adapting To Massive Technological Change
Susan Athey, the Economics of Technology Professor at Stanford Graduate School of Business and founding director of the Golub Capital Social Impact Lab, studies the impact of technological innovations on workers, businesses, and society.  Will the world’s economies successfully adapt to a future defined by artificial intelligence? On this episode, Athey shares what the stories of 22,000 laid-off workers in Sweden can tell us about who recovers from economic turmoil, how small design changes and product features can have outsize societal impact, and how AI could transform the way we work, from hiring to healthcare.  What’s the best way to build a future that effectively integrates AI and supports workers? Tell us more at ifthenpod@stanford.edu. This episode was recorded on December 16, 2024.  Related Content:Susan Athey faculty profileA Low-Cost, Scalable Way to Get More Women Into TechA.I. Can Help “Personalize” Policies to Reach the Right PeopleA/B Testing Gets an Upgrade for the Digital AgeEast Brother Light Station Chapters(00:00:00) - Modernizing a 150 Year Old Lighthouse(00:03:05) - Adapting to Advancing Technology(00:04:20) - Impact of Mass Layoffs(00:06:16) - Low-Cost Scalable Solutions(00:13:37) - AI’s Role in the Future of Work(00:19:45) - Managing Transitions in the Job Market See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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7 months ago
25 minutes 15 seconds

If/Then
Think You Know Yourself? Think Again.
Brian Lowery, the Walter Kenneth Kilpatrick Professor of Organizational Behavior at Stanford Graduate School of Business and the author of Selfless: The Social Creation of You, argues that identity is about much more than external characteristics, family history, or the collection of experiences that compose the chronology of our lives. In fact, Lowery argues, our identities are constantly being formed, shifted, and even co-created — by the people around us.  In this episode, Lowery breaks down how leaders, colleagues, and even casual acquaintances influence the people we are continually becoming — and why recognizing this can change our lives and how we experience the people we know. Understanding this social conception of the self helps us effectively navigate challenges at home and in the workplace, strengthen key relationships, and even bridge political divides. “All these constraints that you feel, maybe those are imaginary,” Lowery says. “The world opens to you, I think, if you believe this, but that is also what's terrifying about it. What's exciting is what's terrifying.” Has someone in your life changed how you see yourself? Tell us more at ifthenpod@stanford.edu. This conversation was recorded on November 13, 2024. Related Content:Brian Lowery faculty profileA Provocative Theory of Identity Finds There is No “You” in SelfLet’s Make a Deal: Negotiation Tips from the ExpertsQuick Thinks: How Others Define UsJanet Varney Chapters:(00:00:00) - Improv is a Team Sport(00:04:20) - Rethinking the Self(00:05:16) - Leadership and Influence(00:07:30) - The Leadership Experiment(00:11:55) - Trust in the Workplace(00:14:24) - Polarization and Social Identity(00:18:33) - The Influence of Proximity(00:20:55) - Changing Identities(00:24:38) - Conclusion See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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7 months ago
26 minutes 9 seconds

If/Then
How Taxes Influence Innovation
What’s one of the most powerful forces behind technological breakthroughs, business strategy, and job creation? The tax code. Rebecca Lester, an associate professor of accounting and one of three inaugural Botha-Chan Faculty Scholars at Stanford Graduate School of Business, studies how subtle tax incentives can trigger monumental business decisions, determining how companies invest, grow, and innovate. These incentives don’t just shape corporate strategy — they ripple across industries, economies, and markets. From advancing clean energy to catalyzing global competition, you might think of tax policy as a blueprint for the future. The big question: how to do it right.   Have tax incentives led you to make a personal or professional decision? Tell us more at ifthenpod@stanford.edu. Related Content:Rebecca Lester faculty profileAmerican Innovation Got Slammed by the “Temporary” End of a Key Tax IncentiveWhy Some Countries Want Companies to Think Inside the “Innovation Box”Tax Cuts in the UK Gave an Unexpected Boost to African Economies This conversation was recorded on November 5, 2024. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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8 months ago
25 minutes 6 seconds

If/Then
The Hidden Power of Geoeconomics
The pen may be mightier than the sword — but the dollar beats them both. Economic leverage has long shaped the world order, and today global powers use financial networks, trade policies, and sanctions as tools of persuasion — or coercion.  In this episode, Matteo Maggiori, the Moghadam Family Professor of Finance at Stanford Graduate School of Business, outlines why he believes the U.S. dollar remains the world’s financial backbone, why China wants to create an alternative, and how global financial networks serve as both tools of economic statecraft and sources of financial instability in an increasingly multipolar world. This episode features Paula Findlen, the Ubaldo Pierotti Professor of History at Stanford University.  How do you feel about a future where the buck no longer stops with the U.S.?? Email us at ifthenpod@stanford.edu.  This conversation was recorded on September 5, 2024. Related Content:Matteo Maggiori faculty profile“Geoeconomics” Explains How Countries Flex Their Financial MusclesQuick Study: China’s Plan to Challenge the DollarInside China’s Long March Toward Challenging the Dollar If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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8 months ago
26 minutes 17 seconds

If/Then
Broken Systems, Broken Trust
“The ultimate price of a bad system falls on the public,” says Anat Admati, the George G.C. Parker Professor of Finance and Economics at Stanford Graduate School of Business and author of The Bankers’ New Clothes. “The Constitution did a lot to constrain the government, but the government has failed to constrain institutions in the private sector.” Simply put, Admati says the real problem isn’t just profit-hungry corporations, it’s the systems that let bad actors get away with it. From the opioid crisis and Boeing’s deadly 737 MAX disasters to the 2008 financial crash, Admati identifies how U.S. institutions failed — and shares the “incredibly sobering” realization that shattered her faith in the rules and those who make them.   This episode features Dominic Cruz and Maya Kesselman Cruz, who perform in the live circus show "Dear San Francisco” at Club Fugazi. How do you think we can restore trust in business, government, and society? Email us at ifthenpod@stanford.edu.  This conversation was recorded on August 20, 2024. Related LinksAnat Admati faculty profileThe Bankers’ New Clothes: What’s Wrong with Banking and What to Do about ItNo Rules, No Trust: How Accountability Shapes CommunicationAre Businesses Undermining Democracy?"Dear San Francisco" at Club Fugazi If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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8 months ago
25 minutes 10 seconds

If/Then
Is Work Killing Us?
Is burnout simply the cost of doing business? What responsibility do employers have for the health and well-being of their workers? Jeffrey Pfeffer, the Thomas D. Dee II Professor of Organizational Behavior at Stanford Graduate School of Business and author of Dying for a Paycheck and 7 Rules of Power, says that the connection between workplace stress and negative health outcomes is as strong as the link between smoking and cancer — and may contribute to as many as 120,000 deaths annually in the U.S. alone. So what do we do about it?  Pfeffer’s answer isn’t just surprising — it’s a radical critique of the way we work today. This episode features Sundance Scardino, a retired para-rescue specialist, firefighter, and paramedic. Is it time to rethink the way we work? Email us at ifthenpod@stanford.edu.  Related Links:Jeffrey Pfeffer faculty profile“The Workplace Is Killing People and Nobody Cares”“We Have 30 Extra Years”: A New Way of Thinking About AgingWhy “Copycat” Layoffs Won’t Help Tech Companies — Or Their Employees This conversation was recorded on September 10, 2024. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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9 months ago
27 minutes 25 seconds

If/Then
Introducing If/Then: Season Two
A podcast from the Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues facing us in business, leadership, and society.
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9 months ago
1 minute 52 seconds

If/Then
View From The Top: “Jensen Huang on How to Use First-Principles Thinking to Drive Decisions”
How empowering collaboration and bridging diverse perspectives drives groundbreaking innovation and lasting success.
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10 months ago
57 minutes 44 seconds

If/Then

How do we lead with purpose, make better decisions, and navigate an uncertain future? On If/Then, Stanford GSB faculty break down cutting-edge research on leadership, strategy, and more, exploring enduring questions and the forces reshaping business and society today, from AI to geopolitics. Hosted by senior editor Kevin Cool.