The most common question I have heard in the last year is focused on how to decide whether to carry on with tactics that don’t drive last touch conversions. I break down my thoughts on this topic with factors to consider and questions you need to answer to decide whether programmatic advertising is right for you. Let’s do this! Like the podcast? Let’s connect on LinkedIn. http://linkedin.com/in/nicholasalvinmiller

I go into detail here about optimizing towards ROI for service-based businesses. Perfect for those with campaigns using landing pages, Google Ads and Facebook Ads. Learn my thoughts on LTV, conversion rate optimization, vanity metrics and where to start. The ROI article I wrote on LinkedIn I mentioned in the episode can be found here: https://www.linkedin.com/posts/nicholasalvinmiller_marketing-dataanalytics-roi-activity-6704346139338014720-kmsW

Thoughts on the challenge looming for hospital marketers and why we need to act today.