Episode Title: But I Love the Taste of Wine

Host: Sarah Leather

Episode Summary: In today’s episode of I Quit Wine, Sarah dives into a common challenge for people quitting alcohol: “But I love the taste of wine!” Sarah shares her personal story of once loving the taste of wine with certain meals, but realizing that it's not just the taste she was craving. It's the feeling that alcohol provides after those first few glasses, not the taste itself. She explains how our brains have been conditioned to associate certain feelings with the consumption of alcohol, and offers a perspective shift that helps break free from that mindset.

Sarah also touches on the role alcohol has played historically in nursing homes and hospitals and how alcohol was used for various purposes in medical settings. She reflects on her own experiences, her changing relationship with alcohol, and how she now feels indifferent or even repulsed by it.

Sarah encourages listeners to observe their thoughts about alcohol and the stories they've told themselves, like "I drink for the taste," and gently challenges these beliefs. She shares how emotional sobriety is about shifting perspectives and seeing the truth about what alcohol has taken from your life.

Finally, Sarah highlights the importance of building new, healthier habits and mindsets, while encouraging listeners to explore her IQW Freedom Formula for deeper support.

Key Takeaways:

• We often convince ourselves we drink for the taste, but it’s really the feeling that follows that we crave.
• Alcohol doesn’t taste good on its own—our associations with it have been built over time.
• The journey to emotional sobriety involves breaking down long-held beliefs and building new ones that support a healthier, happier life.
• Sarah shares personal stories, from her teenage drinking years to her now peaceful, alcohol-free life, where the smell of wine no longer tempts her.
• The I Quit Wine Freedom Formula is a supportive resource for those seeking to quit alcohol.

Mentioned in This Episode:

• I Quit Wine Freedom Formula – A self-paced program to help you transform your relationship with alcohol. Visit iquitwine.com/iqwff for more information.
• One-on-one coaching sessions are available! Sarah is offering deep-dive coaching to help you create a clear plan for quitting alcohol. Book your session via the link in the show notes here:

I have a new offering: 75-minute one-on-one coaching sessions for personalized guidance. It includes the IQW Freedom Formula (if you've already purchased it, you will get a 30-minute follow-up session). You can ⁠see it here⁠:

https://bit.ly/IQW75minuteFFbonus

Connect with Sarah:

• Instagram: @iquitwine_sarah
• Website: iquitwine.com

Call to Action: If this episode resonated with you, please leave a review or rating! It helps other people find the podcast and makes a big difference. Sarah would love to hear your thoughts—send her a DM on Instagram to share your story!

Podcast Links:

• I Quit Wine Freedom Formula
• Book a One-on-One Coaching Session