What if one simple idea could disrupt an entire industry? In this episode, Paula Blankenship, CEO and Founder of Heirloom Traditions Paint, shares how she transformed DIY home improvement by creating an all-in-one paint formula that eliminates the need for sanding, sealing, or second-guessing. From challenging big-box store confusion to building one of Amazon’s top paint brands, Paula’s journey is a masterclass in innovation, persistence, and listening to customers.

Key themes include:

• How to spot customer pain points and solve them
• Disrupting outdated industry practices with bold ideas
• Scaling a business through clarity and simplicity
  

Paula’s story will leave you inspired to rethink “the way it’s always been done” and take your own leap into innovation.

✨ Connect with Paula Blankenship: Heirloom Traditions Paint

🎙 Host: Erin Coupe Instagram: @authenticallyec LinkedIn: Erin Coupe