In this episode, I sit down with investor and CPG veteran Melissa Facchina to explore her path from working in her dad's juice manufacturing business to founding Siddhi Capital and becoming a leading voice in the consumer packaged goods space. Melissa shares how hands-on operational experience shaped her investing philosophy and why strong founder–investor relationships matter more than ever. We talk about: Melissa’s early start in the juice industry and transition from consulting to investi...
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In this episode, I sit down with investor and CPG veteran Melissa Facchina to explore her path from working in her dad's juice manufacturing business to founding Siddhi Capital and becoming a leading voice in the consumer packaged goods space. Melissa shares how hands-on operational experience shaped her investing philosophy and why strong founder–investor relationships matter more than ever. We talk about: Melissa’s early start in the juice industry and transition from consulting to investi...
The Amazing Story of Melissa Urban: How She Built the Whole30
Hunt Gather Nurture
53 minutes
1 year ago
The Amazing Story of Melissa Urban: How She Built the Whole30
After an intense Olympic lifting session at CrossFit Boston, Melissa Urban sat down with her original co-founder and came up with a plan. The idea was simple: “What if we just did this squeaky clean, paleo-based 30-day thing and eliminated everything from our diet that didn’t fit this protocol?”And just like that, Melissa handed over her Thin Mints to a friend and they started that day. The results were amazing. Her energy skyrocketed, her sleep improved, and for the first time, she was able ...
Hunt Gather Nurture
In this episode, I sit down with investor and CPG veteran Melissa Facchina to explore her path from working in her dad's juice manufacturing business to founding Siddhi Capital and becoming a leading voice in the consumer packaged goods space. Melissa shares how hands-on operational experience shaped her investing philosophy and why strong founder–investor relationships matter more than ever. We talk about: Melissa’s early start in the juice industry and transition from consulting to investi...
