Seth Schaefer calls it the "should question"- and it's the gap that AI can finally fill for credit unions. Serving the ALICE population (Asset Limited, Income Constrained, Employed) at Rivermark, Seth sees members struggling with impossible choices: which bill to pay when you can't pay them all? Seth envisions AI that provides fair, equitable, and accessible guidance in real-time - empowering both members and employees.

Daniel Thurman's approach to AI is refreshingly practical: start with quick wins, build a cross-departmental committee, and let employees see the results for themselves. As CEO of Frontier Credit Union in Idaho Falls, he's transformed everything from new account auditing to employee efficiency. Learn why he tells his team that AI mastery is job security, how he uses ChatGPT to prepare for book discussions, and why his employees are now competing to be next in line for AI implementation.

Lindsay Myhre, CEO of STCU, reveals how she uses AI five times before lunch - from choosing what to eat to interpreting regulations.

In this candid conversation, Lindsay shares her 25-year journey from accounting assistant to CEO and explains her philosophy: AI creates efficiency so we can have deeper human connections. Learn why she writes "patience" on sticky notes, how she's upskilling 300,000+ members' teams, and why transparency about job evolution (not elimination) is key to embracing change.