Scaling Trust in B2B: Laura Erdem on LinkedIn, Attribution, and Keeping Content Human

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Human Marketing

Human Video

11 episodes

3 days ago

Chris Nelson, Founder of Human Video, chats weekly to global marketing leaders about how, in an age of AI, we can humanize B2B marketing. Even in the B2B marketing world 'people buy from people' and including real authentic human content in your strategy has never been more important. Topics discussed include, founder-led branding, thought leadership, social proof, humanizing your brand, marketing to the the 95% and how to get your audience to know, like and trust you.

Marketing

Business

RSS

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Marketing

Business

Scaling Trust in B2B: Laura Erdem on LinkedIn, Attribution, and Keeping Content Human

Human Marketing

49 minutes

4 months ago

Scaling Trust in B2B: Laura Erdem on LinkedIn, Attribution, and Keeping Content Human

What happens when sales, marketing, and authenticity collide?

In this episode, Dreamdata’s Laura Erdem joins Chris Nelson to unpack why LinkedIn is crushing Google for B2B, how she built a powerful personal brand without a plan, and why Dreamdata’s podcast is a secret growth machine.

From attribution benchmarks to thought leader ads, and even AI-generated episodes, Laura shares bold insights on building human-first marketing in a noisy, AI-driven world.

Connect with Laura Erdem on LinkedIn

Follow Dreamdata on LinkedIn

Visit Dreamdata's Website

Subscribe to the 'Attributed' podcast on YouTube

Hosted by Chris Nelson, Founder of Human Video

Connect with Chris on LinkedIn

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Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video

Learn more at Human Video's Website

(00:01) - Moving to New York for Sales Mastery & Dreamdata's Growth
(04:30) - What Dreamdata Actually Does, and Why Marketers Love It
(07:00) - Why LinkedIn Beats Google for B2B Marketing ROI
(12:30) - The Unplanned Personal Brand That Changed Everything
(17:00) - LinkedIn Content Strategy: Metrics, Culture & AI Tools
(19:50) - The Rise of Video on LinkedIn: Formats, Features, and Tactics
(25:00) - Thought Leader Ads: The New Era of LinkedIn Influence
(28:30) - Attributed Podcast: From Internal Experiments to Content Engine
(34:00) - How Dreamdata Turns a Podcast into a Sales & Brand Powerhouse
(38:30) - The Controversial AI-Generated Episode, And Why They Tried It
(45:00) - Human Creativity vs. AI Outputs: What Really Builds Trust