LinkedIn is evolving. In this episode, Phil Ilic from Kiin.co breaks down exactly how he grows B2B demand with an authentic, human-first approach.
We dig into what no longer works on LinkedIn (automation blasts, AI slop) and what does: a tight content cadence, warm outbound to engagers, and one killer Loom video that consistently books calls.
Phil explains why Thought Leader Ads outperform company posts, how to boost customer and community posts for powerful social proof, and the three creative buckets, Social Proof, Features/Benefits, and Education, that keep your pipeline warm.
We also talk practicalities: getting your team to post, repurposing winners, and running simple experiments that create original insights.
If you market on LinkedIn, this is your playbook.
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https://www.linkedin.com/in/philip-ilic/
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https://www.kiin.co/
Hosted by Chris Nelson, Founder of Human Video
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Head of Marketing Patrick Cumming (KlientBoost) joins Chris Nelson to unpack how to market a marketing agency and why being your own ICP changes everything.
Patrick lifts the lid on KlientBoost Kitchen, a media-style engine that ships “recipe” playbooks across YouTube, podcasts, newsletters and LinkedIn carousels.
He breaks down thought leadership that links to product, when thought leader ads outperform, and why LinkedIn video needs a new playbook.
Then it gets tactical: fixing content that fails (ego vs relevance), choosing design that performs over pretty, and measuring brand with his “Measurement Trident”, media mix modelling, geo-based lift tests and validation over the right time horizon.
If you care about human-first content that still drives pipeline, this is your blueprint.
LinkedIn strategist and author Michelle J. Raymond joins host Chris Nelson to unpack what’s really working on the platform right now.
Michelle shares her path from B2B sales to building a thriving LinkedIn community, why podcasting drives the most loyal clients, and how to repurpose one recording into newsletters, shorts, and search-friendly YouTube content.
We dig into the recent LinkedIn algorithm shift (lower impressions, higher relevance), what video formats are worth your time, and how to use AI for efficiency without losing your voice.
Michelle also lays out a practical playbook for company pages, the “Power of Two” (brand + person), simple page wins that build trust, and why a live, credible page can tip deals your way.
If you care about human-first content, measurable growth, and protecting brand trust in the AI era, this episode is a keeper.
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Hosted by Chris Nelson, Founder of Human Video
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Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video
Joe Glover, founder of The Marketing Meetup, joins Chris Nelson to unpack how a fear of traditional networking became a global community of 250,000 marketers.
Joe shares the story behind TMM’s “be positively lovely” ethos, why in-person events are resurging, and how webinars and podcasts extend education and reach.
We dive into practical live-stream tactics (chat culture, global audience, repurposing), the shift to a podcast-first thread for higher-quality social clips, and where AI helps (translation, smart inserts) versus hurts (avatars and fake podcasts that damage trust).
If you care about building community, humanising your brand, and using AI thoughtfully, this conversation is a playbook for modern B2B marketers.
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Hosted by Chris Nelson, Founder of Human Video
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Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video
What does it take to win on LinkedIn in 2025? Andy Hill, Managing Director of Dokoo Digital, joins Chris Nelson to reveal how personal branding, company pages, and thought leader ads are reshaping B2B marketing.
From building a digital agency in a recession to navigating algorithm changes, AI-generated slop, and the rise of authentic content, Andy shares practical, human-first strategies for creating trust, driving sales, and future-proofing your brand on LinkedIn and beyond.
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Hosted by Chris Nelson, Founder of Human Video
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What happens when sales, marketing, and authenticity collide?
In this episode, Dreamdata’s Laura Erdem joins Chris Nelson to unpack why LinkedIn is crushing Google for B2B, how she built a powerful personal brand without a plan, and why Dreamdata’s podcast is a secret growth machine.
From attribution benchmarks to thought leader ads, and even AI-generated episodes, Laura shares bold insights on building human-first marketing in a noisy, AI-driven world.
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Hosted by Chris Nelson, Founder of Human Video
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Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video
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Chris Bogue joins Chris Nelson on Human Marketing to unpack the real power of video in sales, content, and comedy.
From Second City improv to viral LinkedIn skits, Chris shares how he helps brands and sales pros connect through pattern-breaking video.
They dive into scripting with soul, the limitations of AI tools, and how to craft video DMs that actually get replies.
Plus, why human imperfections, not cinematic polish, are what drive connection in the feed.
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Chris' Free Pattern Breaker Course
Hosted by Chris Nelson, Founder of Human Video
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Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video
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In this episode of Human Marketing, Chris Nelson chats with Sam Balter, Head of Content at Wistia, about how video marketing is evolving and why staying human matters more than ever.
From Sam’s early days at HubSpot and ZoomInfo to leading content at Wistia, this episode covers the rise of remote production, the impact of AI on video workflows, and Wistia’s game-changing AI dubbing feature.
They also unpack key insights from Wistia’s State of Video report, including why short-form engagement is dropping and how to scale trust globally with video.
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Wisita 2025 State of Video Report
Hosted by Chris Nelson, Founder of Human Video
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Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video
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What does it take to humanise a deeply technical B2B product?
In this episode of Human Marketing, Juliana Kelly, VP of Growth Marketing at Cloudsmith and former HubSpot and Recorded Future leader, joins Chris Nelson to break it down.
Juliana shares her journey through demand gen, navigating a pandemic-era pivot, and her strategies for making developer-focused SaaS resonate on a human level.
From building trust with video to leveraging AI without losing soul, this episode is packed with insights for marketers navigating the future of tech, content, and authenticity.
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Hosted by Chris Nelson, Founder of Human Video
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Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video
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In this episode of Human Marketing, Chris Nelson is joined by Toni Hopponen, founder of Landing Rabbit and previously Flockler, to explore how to build human-first SaaS products and landing pages that actually convert.
Toni shares how he grew Flockler over 13 years without a sales team, the emotional challenges of exiting, and why Landing Rabbit is his answer to broken landing page workflows.
From AI-driven optimisation to the power of customer testimonials, this is a candid deep dive into founder-led marketing, authentic growth, and how to scale trust in a noisy world.
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Hosted by Chris Nelson, Founder of Human Video
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Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video
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In this episode of Human Marketing, host Chris Nelson sits down with Phil Treagus-Evans, CEO & Co-Founder of Giraffe Social and author of Human First Marketing, to explore how brands can stay trusted and authentic in an world of AI.
They unpack the journey behind Giraffe, why human-first content resonates, and how the EMPATH framework can unlock deeper audience connection.
From navigating AI-generated avatars to building trust through employee-led content, this episode is a practical guide for B2B marketers looking to stand out with real stories and real people.
Perfect for founders, marketers, and creators rethinking what it means to be seen, trusted and remembered in a crowded landscape.
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Buy Phil's book, 'Human First Marketing' on Amazon
Hosted by Chris Nelson, Founder of Human Video
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Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video
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