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How To Share
Amy Draheim
48 episodes
1 month ago
Rebecca Weinstein is the Director of Design at Highgate, a trailblazing hospitality firm known for developing bespoke hotel brands, predicting trends, and running hotels effectively. Highgate is currently taking over 3-5 hotels each month. They're betting on life springing back to normal, and on places like New York and Miami, while also diversifying their portfolio with strategies built to meet this moment.
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Marketing
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Rebecca Weinstein is the Director of Design at Highgate, a trailblazing hospitality firm known for developing bespoke hotel brands, predicting trends, and running hotels effectively. Highgate is currently taking over 3-5 hotels each month. They're betting on life springing back to normal, and on places like New York and Miami, while also diversifying their portfolio with strategies built to meet this moment.
Show more...
Marketing
Business
Episodes (20/48)
How To Share
Ep. 48: The future of hotel design, with Rebecca Weinstein.
Rebecca Weinstein is the Director of Design at Highgate, a trailblazing hospitality firm known for developing bespoke hotel brands, predicting trends, and running hotels effectively. Highgate is currently taking over 3-5 hotels each month. They're betting on life springing back to normal, and on places like New York and Miami, while also diversifying their portfolio with strategies built to meet this moment.
Show more...
4 years ago
27 minutes

How To Share
Ep. 47: 5 Hotel Marketing Trends For Fall
With the Delta variant looming in the not-so-distant background, Amy shares how to take advantage of this "post-pandemic" moment, however fleeting, by making the latest trends in hospitality marketing work for your property in the months ahead. From installing a text messaging app, to queueing up life cycle emails, this actionable podcast episode will prepare you for fall, and help you set your marketing strategy and budget for the year ahead. All in less than 20 minutes.
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4 years ago
16 minutes

How To Share
Ep. 46: Past, present and future hospitality, with Moniqua Lane.
Moniqua Lane checks back in with Amy on post-pandemic hotelier life, current projects, and future hospitality plans. Moniqua shares some silver linings born out of the pandemic, including The Citizen Tucson Hotel, her upcoming UNESCO-backed food hall partnership, a glamping project on an Arizona winery, and why representation matters when it comes to DMOs. Moniqua first appeared on episodes 21 and 22 to talk about The Downtown Clifton Hotel in September 2020.
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4 years ago
53 minutes

How To Share
Ep. 45: Redefining Success, with Nicole Smith.
Success means different things to different people. For Nicole Smith, founder of Flytographer, a global company that's captured over 3 million memories across six continents to date, success is about reclaiming her calendar and her time. Nicole's story of entrepreneurship, single motherhood, and how she built a multi-million dollar business is awe-inspiring. Listen and learn.
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4 years ago
30 minutes

How To Share
Ep. 44: The New Rules of Graphic Design, with Ryann Kivel.
Ryann Kivel, co-founder of Sauced Marketing, and owner of Napkin Ink, joins me on the podcast this week to talk through the new rules of graphic design, and argues that DIY tools to build your own website and brand are actually a very good thing. We'll also give you a sneak peek of Sauced Marketing, our turnkey 90-day marketing-in-a-box solution built for restaurants.
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4 years ago
34 minutes

How To Share
Ep. 43: On The Road Again, with Katherine Parker-Magyar
Traveler writer, Katherine Parker Magyar, joins Amy to share her story and dive into this present moment: travel finally opening up again. We talk through the latest travel trends, from Europe opening up, to vaccine passports, and from eco-travel to cultural immersion.
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4 years ago
24 minutes

How To Share
Ep. 42: 10 Hotel Marketing Lessons From The Past Year
It’s been a year of podcasting, and a year of pandemic life. In this episode, Amy shares the lessons that she’s learned, and the changes that have informed her hotel marketing strategies over the last 12 months. Amy shares examples of how each of these lessons has played out in practice, and how to harness these marketing strategies in the future.
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4 years ago
23 minutes

How To Share
Ep. 41: How to Make Travel More Accessible, with Natasha Graves
Natasha Graves is the founder of VacayAbility, a tourism website dedicated to making travel more accessible, and more welcoming for all. Globally, accessible travel represents a massive market that's been historically overlooked. Pre-pandemic, 27 million people who were disabled were also traveling, and planning 80 million trips, to the tune of $60 billion dollars. Why aren't we meeting these travelers' needs?
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4 years ago
33 minutes

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Ep. 40: History Making Women in Travel
This month, and every month, we honor all the women across the world rewriting the hospitality industry. In episode 40, we're highlighting 16 interviews with women in travel and hoteliers making history. Featured guests: Frances Kiradjian, Ariela Kiradjian, Amy Ogden, Alyssa Ramos, Eve Dreher, Aditi Verma, Moniqua Lane, Lindsay Paige Stein, Jamila Ross, Jessica Blotter, Sarah Dandashy, Robin Staten, Austen Tosone, Sonia Thompson, and Davonne Reaves.
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4 years ago
31 minutes

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Ep. 39: How to travel responsibly, with Ashley Blake.
As we begin to see the light at the end of the pandemic, Ashley Blake, founder of Traverse Journeys, joins the show to discuss responsible travel. Ashley's prediction? The future of travel will be more purposeful, meaningful, and impactful, than ever—both for travelers and the communities we visit.
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4 years ago
33 minutes

How To Share
Ep. 38: From one hotel to many hotels, with Davonne Reaves.
Davonne Reaves is the founder and chief hospitality strategist of The Vonne Group, where she helps aspiring hotel owners achieve their dreams. She’s a woman on a mission, with a goal of creating 221 Black hotel owners in 2021.
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4 years ago
33 minutes

How To Share
Ep. 37: How to make your hotel more inclusive, with Sonia Thompson.
Sonia Thompson, marketing strategist, author, and founder of Belonging University, joins the show to fill in the blanks about inclusive marketing. Sonia's real world examples and actionable strategies will help you make your hotel more inclusive, STAT.
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4 years ago
49 minutes

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Ep. 36: Level Up Your Social Strategy, with Austen Tosone.
Digital content creator, Austen Tosone, shares her story. Then, Austen throws on a hotel marketing hat to help Amy navigate the changing landscape of social media for hotels. It's time to add short form video content to your hotel marketing mix. Listen and learn.
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4 years ago
37 minutes

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Ep. 35: Tiny Hotel, Big Impact, with Robin Staten.
Robin Staten, founder and CEO of Tiny Urban Escapes, joins Amy to talk about her female developed, owned, and managed luxe boutique hotel company focused on creating one-of-a-kind experiences by transforming upcycled shipping containers into private suites.
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4 years ago
30 minutes

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Ep. 34: Top travel trends of 2021, with Sarah Dandashy.
In our kick off to 2021 and season 3, Sarah Dandashy joins the show to dissect the top travel trends of 2021. How will the travel industry begin to rebound? What steps are being taken to ensure the travel industry's recovery? From flexible cancellation policies to hotel lobbies as COVID testing facilities, one thing is certain: our industry will recover stronger—and more tuned into travelers' mindsets—than ever before.
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4 years ago
38 minutes

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Ep. 33: 2020 Hospitality Year In Review
2020 gave us a new vocabulary, sleepless nights despite high thread count sheets, and resilience even in our darkest hours. ⁠ We've compiled 13 interviews with 14 brilliant minds in hospitality and travel, into a snapshot of the year. ⁠It's a story of intense fear and hope, a story of inclusivity, and a story of growth amidst discomfort.⁠ Watch the 5 minute video or listen to the full episode. Catch up on your favorite episodes now, because Season 3 kicks off January 5, 2021.
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4 years ago
23 minutes

How To Share
Ep. 32: How to travel kindly, with Jessica Blotter.
The “Leading the Way” entrepreneurship series continues with Jessica Blotter. Jessica is the founder of Kind Traveler, the first socially conscious, give and get hotel booking engine. Jessica joins Amy to share what she’s built, why she built it, and what she’s learned.
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4 years ago
34 minutes

How To Share
Ep. 31: How to dream big and eat well, with Jamila Ross.
Hotelier and restaurant owner Jamila Ross shares her entrepreneurial journey, including where she gets that unmistakable drive to create, her advice to aspiring entrepreneurs, and the defining moments along the way. This is the second half of a two part episode, the first half aired 11/24/2020.
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4 years ago
25 minutes

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Ep. 30: Making history, Jamila Ross and The Copper Door B&B.
The entrepreneurship series continues with Jamila Ross, a non-traditional hotelier who's made a big impact with The Copper Door B&B, a small hotel in historic Overtown, Miami. Part two airs 12/1/2020.
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4 years ago
24 minutes

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Ep. 29: Doing well by doing good, with Bashar Wali.
In part two, we're diving into what Bashar Wali's building, conscious capitalism, and the giveashitability factor. We’re getting the scoop on This Assembly, Practice Hospitality, and Bashar's vision for the future. Part one aired 11/10/2020.
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4 years ago
26 minutes

How To Share
Rebecca Weinstein is the Director of Design at Highgate, a trailblazing hospitality firm known for developing bespoke hotel brands, predicting trends, and running hotels effectively. Highgate is currently taking over 3-5 hotels each month. They're betting on life springing back to normal, and on places like New York and Miami, while also diversifying their portfolio with strategies built to meet this moment.