In this episode of How to Love a Customer, Anastasia Zdoroviak—former CX leader at DoorDash and Rappi, now Chief Customer Experience Officer at Snoonu—shares a personal story that perfectly captures what great CX really means. One night in Mexico City, her daughter couldn’t sleep because of mosquitoes. The stores were closed, delivery slots were full, and no quick fix seemed possible—until her own team unknowingly solved the same problem for thousands of users by analyzing failed search sessions and launching 10-minute deliveries from dark stores. Anastasia explains how this “mosquito moment” became proof that data-driven empathy can transform customer pain into product innovation. She discusses how to build CX functions that reduce the need for support, why NPS isn’t enough, and how different cultures—from the U.S. to Latin America to the Middle East—define trust, communication, and “on-time” in completely different ways. Tune in for insights on setting the right success metrics, balancing tech and human touch, and why the best CX goal is to make support almost unnecessary.

In this episode of How to Love a Customer, David McDaid from END. Clothing shares the customer story that transformed his company's approach to quality - one where everything possible went wrong. Warehouse delays, customs issues, weather problems, a missing package, and finally the wrong item delivered after a week and a half. Instead of writing it off as bad luck, David's team created an internal "quality score" system that evaluates every order against six common failure points. Their score jumped from the mid-40s to the high-90s, customer complaints dropped dramatically, and the original customer returned to thank them personally. David also discusses why customer service teams shouldn't be cost centers and how challenger banks like Monzo are reshaping customer experience expectations across industries. Subscribe for more insights from leaders who turn customer disasters into competitive advantages.

In this episode, Julia Zuber from Lime Home reveals how a seemingly minor guest complaint about sleep quality led to one of their most impactful customer experience improvements. What started as scattered feedback about uncomfortable nights turned into a company-wide pillow revolution that transformed guest satisfaction scores. Julia shares the detective work that uncovered the real culprit behind poor sleep experiences across 5,000 properties in Europe. It wasn't the beds, the rooms, or the booking process - it was something so basic that it almost slipped through the cracks entirely. By diving deep into guest feedback patterns and enriching data with room-level insights, her team discovered how one small change could dramatically improve the entire stay experience. Beyond pillows, Julia opens up about building a customer insights culture from scratch in a fast-growing hospitality company, why she believes "delight" is an overrated customer experience goal, and how support teams hold the key to understanding what guests really want. She also tackles the tricky balance between AI automation and human connection in hospitality, sharing lessons from Lime Home's own chatbot experiments. Subscribe for more customer experience insights from leaders who prove that the most powerful improvements often come from paying attention to the details everyone else overlooks.

In this episode, James McGhee from Foot Asylum shares the customer story that completely changed how he thinks about experience design, and it involves a whole butchered pig, a narrowboat, and a freezer that couldn't handle the cold. When James took an escalation call from a customer whose entire year's worth of pig meat had spoiled due to a faulty freezer, he discovered something crucial: the experience you design isn't always the experience customers receive. This self-sufficient customer living on a narrowboat had bought a chest freezer specifically to store his pig, but nobody had educated him about temperature operating limits. What happened next? A ruined investment and a powerful lesson about the gap between what businesses think they're delivering and what customers actually get. James reveals how this moment sparked a transformation at Foot Asylum, where customer feedback became their primary tool for solving operational mysteries that traditional metrics couldn't detect. When delivery partners insisted everything was running smoothly while customer satisfaction plummeted, James used voice-of-customer data to uncover hidden problems like cherry-picked review requests and delayed processing that was invisible to standard logistics reports. The outcome? Improved carrier relationships, better customer experiences, and a culture where every team member is empowered to solve problems with principles, not prescriptions. This episode is packed with insights on building customer-obsessed teams, using feedback to challenge vendor relationships, and why the smallest customer stories often reveal the biggest business truths. Subscribe for more customer experience insights from leaders who turn unexpected moments into lasting competitive advantages.

In this episode, Abdul Khaled from E.O.N. Next reveals how they cracked the code on customer engagement in one of the world's most boring industries - energy. With customers only engaging once per month when they receive their bill, E.O.N. Next had to make that single touchpoint count, transforming complaints about high bills into opportunities for deeper customer relationships. Abdul shares the fascinating detective work that uncovered the real reason behind billing complaints: disconnected smart meters that customers didn't even know were broken. By digging beyond the obvious and creating simple solutions like automated alerts and step-by-step meter reading guides, they achieved a 75% increase in customer engagement and proved that even utility companies can create experiences that customers actually care about. This episode is packed with insights on root cause analysis, rapid iteration with real customers, and building customer-centric teams that can move at startup speed within a massive corporation. Subscribe for more customer experience insights from industry leaders who have turned constraints into competitive advantages.