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How To Business
TSBDC Chattanooga
25 episodes
3 days ago
The official podcast from the Tennessee Small Business Development Center of Chattanooga.
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Entrepreneurship
Business
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All content for How To Business is the property of TSBDC Chattanooga and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The official podcast from the Tennessee Small Business Development Center of Chattanooga.
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Entrepreneurship
Business
Episodes (20/25)
How To Business
E24:Your Tools for Professional Development
In our season two finale, Josh, Sarah, and Madison discuss professional development, why you should do it for yourself, and why you should encourage your employees to do it too. __________ 00:45 - What professional development means (to us) 02:40 - Specific tools 09:17 - Why and how for your employees 23:37 - Additional recommendations __________ Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt
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3 years ago
27 minutes 24 seconds

How To Business
E23: Your Tools for GoogleMyBusiness
In this episode, Rebecca is joined by Anthony Raffa of The Johnson Group. They discuss why every business owner should have a GoogleMyBusiness profile and how to take full advantage of everything the search engine tool has to offer. __________04:15 - What is GoogleMyBusiness? 10:00 - What if you don't have a physical location? 13:29 - Important aspects to include in a listing 19:06 - Google Ads 25:53 - When you should outsource 30:35 - Customer reviews 35:31 - General best practices and how often to update GoogleMyBusiness 39:33 - One final piece of advice Create your GoogleMyBusiness profile at google.com/business __________ Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt
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3 years ago
42 minutes 49 seconds

How To Business
E22: Your Tools for Time Management
Sarah and Lynn discuss task management, organizing your calendar, and how to not waste time. __________ 08:31 - scheduling apps 18:07 - managing tasks and taking notes 32:31 - apps that can help you stop wasting time 39:24 - manage your energy, not your time __________ Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt
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3 years ago
43 minutes 26 seconds

How To Business
E21: Your Tools for Social Media Management
Madison is joined by Treston Tanner to discuss social media management platforms and the when, how, and why of hiring someone to manage your social media for you.  __________ 01:45 - breakdown of social media scheduling platforms 13:07 - when to outsource to an agency or freelancer + how to vet them 23:34 - what to do before outsourcing 27:03 - how much to budget for social media ads 29:21 - which platforms you should be on 33:38 - our personal favorite platforms __________ Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt
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3 years ago
36 minutes 15 seconds

How To Business
E20: Your Tools for Accepting Payments
Erika Powell from BC Solutions joins us on this week's episode to discuss how to accept payments from customers, including fees, regulations, and data security.
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3 years ago
35 minutes 14 seconds

How To Business
E19: Your Tools for Starting a Business
Madison interviews Sarah and Rebecca about their experience as business owners and how they use that experience to counsel their clients.
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3 years ago
35 minutes 26 seconds

How To Business
E18: Your Tools for Sales
Josh meets with Samantha Soffici from Thryv to discuss sales funnels, creating a process for long-term account management, and software you can use to manage customer relationships.
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3 years ago
32 minutes 22 seconds

How To Business
E17: Your Tools for Market Research
Lynn meets with Chris Wood, co-owner of Be Caffeinated, to discuss understanding your customers' needs and keeping an eye on your competition.
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3 years ago
37 minutes 51 seconds

How To Business
E16: Your Tools for Finding Business Resources
Sarah Mattson meets with Loren Bass, the owner of LB's Chili Bar. They discuss how Loren took advantage of community resources and built a network that helped her pivot and grow her business.
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3 years ago
29 minutes 14 seconds

How To Business
E15: Your Tools for Email Marketing
Josh Brown and Madison McCann from our team discuss email marketing software, best practices for newsletters and drip campaigns, and which analytics are important to watch.
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3 years ago
30 minutes 23 seconds

How To Business
E14: Your Tools for Bookkeeping
Sarah Mattson (TSBDC) and Lynn Talbott (HR Business Solutions) discuss bookkeeping software + tools for managing payroll, mileage, and receipts.
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3 years ago
37 minutes 7 seconds

How To Business
E13: Your Tools for Networking
In our debut episode of Season 2, Rebecca Bursch (TSBDC) meets with Elaine Merritt (BNI Southeast TN) to discuss tools and best practices for networking.
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3 years ago
35 minutes 45 seconds

How To Business
E12: Your Guide to Disaster Planning
Rebecca Bursch and Josh Brown of the TSBDC discuss the types of disasters you should plan for and how to prepare for them. Our guests are Ed Wickley (The Flaming Rooster) and Geoff Millener (The Enterprise Center). To view The Enterprise Center’s Resiliency Checklist, visit resilient.theenterprisectr.org.
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4 years ago
31 minutes 53 seconds

How To Business
E11: Your Guide to Accounting
Sarah Mattson (TSBDC) and Greg Compton (Chatt365) discuss the types of reports you should be looking at to make sure your business is on track, what you should do if you can’t afford to hire an accountant, and much more.
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4 years ago
30 minutes 11 seconds

How To Business
E10: Your Guide to Branding
Josh Brown (TSBDC) and Gabby Blades (Blades Creative Design Studio) discuss the importance of branding your business.
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4 years ago
28 minutes 4 seconds

How To Business
E09: Your Guide to Selling Before You Launch
Lynn Chesnutt (TSBDC) and Alex Lavidge (Startup Champs) discuss how to how to sell before you launch.
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4 years ago
43 minutes 21 seconds

How To Business
E08: Your Guide to Playing the Long Game
Josh Brown (TSBDC) meets with JJ Jerman (Office Furniture Warehouse) on how to “play the long game” and think proactively with your business.
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4 years ago
33 minutes 40 seconds

How To Business
E07: Your Guide to Buying and Selling a Business
Rebecca Bursch (TSBDC) meets with Teresa Sylvia (TSBDC of Knoxville) to discuss what you should know before buying or selling a business.
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4 years ago
24 minutes 42 seconds

How To Business
E06: 7 Common Business Myths
Lynn and Sarah from our TSBDC team will be debunking the top 7 myths of starting and managing a business.
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4 years ago
42 minutes 31 seconds

How To Business
E05: Your Guide to All Things Legal
Josh Brown (TSBDC) discusses the legalities of business with attorney Whitney Standefer-Smith (Local Venture Legal) and one of our clients, Sheila Keith (Keith Monuments).
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4 years ago
33 minutes 41 seconds

How To Business
The official podcast from the Tennessee Small Business Development Center of Chattanooga.