Why this Grey ECD thinks like a PR person (Graham Drew)

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How Not to Start an Ad Agency

Tim Stiefler

38 episodes

6 days ago

Right before the pandemic hit I started an agency and holy mother of god, I didn't know what I was in for. There is so much inherent drama in starting a business, particularly a creative agency. The competition is insane. The overhead is high. Client retention is a joke. So I figured I'd share my story as it unfolds to show you what it's like to start your own thing. And of course, what not to do.

Marketing

Business

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Marketing

Business

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Why this Grey ECD thinks like a PR person (Graham Drew)

How Not to Start an Ad Agency

29 minutes 24 seconds

5 years ago

Why this Grey ECD thinks like a PR person (Graham Drew)

I started as an account guy, telling clients they were right and pretending to smile. Graham Drew started as a PR guy, ringing the phones and pitching stories with soul-crushing results.

Today, I run a struggling ad agency and Graham is a Global ECD at Grey. But despite his greater success, I felt like I was talking to an equal. Because Graham is unusually humble despite his title. Together we discussed insecurity, ascension, and how to view seemingly negative things in a more positive way.

Enjoy.