How Travis Lachner got 30,000 followers on LinkedIn

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How Not to Start an Ad Agency

Tim Stiefler

38 episodes

5 days ago

Right before the pandemic hit I started an agency and holy mother of god, I didn't know what I was in for. There is so much inherent drama in starting a business, particularly a creative agency. The competition is insane. The overhead is high. Client retention is a joke. So I figured I'd share my story as it unfolds to show you what it's like to start your own thing. And of course, what not to do.

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Marketing

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How Travis Lachner got 30,000 followers on LinkedIn

How Not to Start an Ad Agency

28 minutes 8 seconds

5 years ago

How Travis Lachner got 30,000 followers on LinkedIn

The LinkedIn algorithm is ever-changing. Travis Lachner, mastered it.

Today, he has 30,000 LinkedIn followers, a successful ad agency and consulting firm called South Ventures, and a mustache fit for the roaring 20's. Here are three key takeaways from this week's podcast episode:

1) If you're writing LinkedIn articles, you're pissing in the wind.

2) Commenting, liking, and engaging with others improves the performance of your own posts.

3) LinkedIn has other post formats you're likely not aware of, including pdf carousels that could 10x your engagement.