Right before the pandemic hit I started an agency and holy mother of god, I didn't know what I was in for. There is so much inherent drama in starting a business, particularly a creative agency. The competition is insane. The overhead is high. Client retention is a joke. So I figured I'd share my story as it unfolds to show you what it's like to start your own thing. And of course, what not to do.
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Right before the pandemic hit I started an agency and holy mother of god, I didn't know what I was in for. There is so much inherent drama in starting a business, particularly a creative agency. The competition is insane. The overhead is high. Client retention is a joke. So I figured I'd share my story as it unfolds to show you what it's like to start your own thing. And of course, what not to do.
Mark Denton is the Guy Ritchie of advertising creatives. You can hear it in his voice and see it in his accolades – just google him. He's one of the few people who graduated from ad creative to ad director. He’s also written a book about remaining childish and wears clothes with his name printed on them. If you’re not convinced this episode is worth listening to you’re as nonsensical as nonsense. Enjoy.
Shout-out to Julian Hanford, the Annie Leibovitz of advertising, on the photo of Mark.
How Not to Start an Ad Agency
Right before the pandemic hit I started an agency and holy mother of god, I didn't know what I was in for. There is so much inherent drama in starting a business, particularly a creative agency. The competition is insane. The overhead is high. Client retention is a joke. So I figured I'd share my story as it unfolds to show you what it's like to start your own thing. And of course, what not to do.
