Back to the Basics (Dave Dye)

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How Not to Start an Ad Agency

Tim Stiefler

38 episodes

6 days ago

Right before the pandemic hit I started an agency and holy mother of god, I didn't know what I was in for. There is so much inherent drama in starting a business, particularly a creative agency. The competition is insane. The overhead is high. Client retention is a joke. So I figured I'd share my story as it unfolds to show you what it's like to start your own thing. And of course, what not to do.

Marketing

Business

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Marketing

Business

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Back to the Basics (Dave Dye)

How Not to Start an Ad Agency

29 minutes 38 seconds

4 years ago

Back to the Basics (Dave Dye)

Dave Dye got a grocery store owner to agree to something unusual. For over a month, Dave created ads using a sandwich board stanchion thingy on the sidewalk outside the storefront. He chalked really creative ads. Really straightforward ads. Simple ads. Visual ads. Highly targeted ads. Culturally relevant ads. Cheese ads. Coffee ads. All kinds of ads to get people in the store.

Dave then compiled his data and posted it to his blog (listed in comments) for everyone to see. Does creativity matter in advertising? Find out that and more on this week's episode. Enjoy!