The art of Business Development and selling has become the most important part of my job. So I spoke to someone who's really good at it. Here are 3 key takeaways from my conversation with the ex Nascar and Redbull executive, Gregory S. Jacobs.

1) For your sales outreach, use the subject line: "Gush, The World's First Comedy Ad Agency – watch this."

2) Within the message, have a 15 second video where I introduce the agency in a humorous way. Why? Leading with content eliminates walls of text, proves that you can create bite sized content, and educates people about your unique selling proposition in a more entertaining, approachable way.

3) End with one line – "If this peeked your interest, we're here."

That's it. Thank you Greg.